LONDON: The Khareef Dhofar Season has been awarded the "Leading Tourism Destination of 2025" prize at the Arab Tourism and Travel Awards, organised by the Arab London Foundation in London. The event saw participation from several prominent figures and institutions in the global tourism sector.
This award crowns the successful journey of the Khareef Dhofar Season over the past years and its remarkable regional and global presence, thanks to its unique natural assets and exceptional climate that make Dhofar Governorate a renewed tourist destination throughout the year.
HH Sayyid Marwan bin Turki al Said, Governor of Dhofar, stated that this achievement embodies the growing stature of the Khareef Dhofar Season on the global tourism map and reflects the continuous efforts made by the Sultanate of Oman to promote sustainable tourism development. He indicated that the season has become an integrated model for managing tourist destinations in terms of planning, organisation, and the integration of roles between government and private entities and the local community.
Dr Ahmed bin Mohsin al Ghassani, Chairman of Dhofar Municipality, who received the award, explained that this international accolade is the result of integrated efforts among various authorities concerned in the governorate. He affirmed that the Arab London Foundation based its selection of the Khareef Dhofar Season on a set of qualitative indicators, including the growing international turnout for the season, the diversity of tourism, cultural, and environmental events and activities, alongside the level of services and supporting tourism infrastructure.
Azzan bin Qasim al Busaidy, Under-Secretary of the Ministry of Heritage and Tourism for Tourism, stated that the ministry implemented an integrated promotional plan for the Khareef Dhofar Season 2025, which included the "Your Green Summer" campaign and a number of marketing activities in the local and Gulf markets. - ONA
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