In this fifth edition, UN Tourism has picked 52 Best Tourism Villages from Africa, the Americas, Asia, Europe, and the Middle East.
These villages were selected from 270 applications from 65 UN Tourism Member States.
Another 20 villages have joined the Upgrade Programme, with all 72 villages joining the Best Tourism Villages (BTV) Network. The BTV Network grows every year, and with the announcement of its 72 new members, 319 villages are now part of the largest community of rural destinations in the world.
UN Tourism Secretary-General Zurab Pololikashvili says: “Tourism can be a powerful tool to progress shared prosperity, inclusive growth, and territorial cohesion in rural areas. Our Best Tourism Villages 2025 highlight communities that are working to safeguard their cultural heritage, preserve their natural resource, and create economic opportunities through tourism. These villages show that by embracing tourism, they can promote social inclusion and build a future where no one is left behind.”
The list of new villages was announced during a special ceremony in Huzhou City, China.
The Best Tourism Villages by UN Tourism initiative, launched in 2021, under the UN Tourism for Rural Development Programme, accelerates the role of tourism in rural development by valuing and safeguarding rural areas along with their associated landscapes, knowledge systems, biological diversity, and cultural heritage.
The list of the 52 Best Tourism Villages 2025 is as follows :
- Agaete, Spain
- Akyaka, Türkiye
- Aldea San Cristóbal El Alto, Guatemala
- Anıtlı, Türkiye
- Antônio Prado, Brazil
- Arquà Petrarca, Italy
- Asolo, Italy
- Asuka, Japan
- Barbaros, Türkiye
- Bellano, Italy
- Bled, Slovenia
- Carlos Pellegrini, Argentina
- Chamarel, Mauritius
- Digang, China
- Dongluo, China
- Ezcaray, Spain
- Flößerstadt Schiltach, Germany
- Grand River South East, Mauritius
- Hosszúhetény, Hungary
- Huanggang, China
- Jikayi, China
- Kale Üçağız, Turkiye
- Kandelous, Iran
- Kaštelir Labinci, Croatia
- Khinalig, Azerbaijan
- Kolochava, Ukraine
- Koyasan, Japan
- Krupa na Vrbasu, Bosnia Herzegovina
- Loriga, Portugal
- Lô Lô Chải, Viet Nam
- Maimará, Argentina
- Marktgemeinde Bad Hindelang, Germany
- Masfout, United Arab Emirates
- Mértola, Portugal
- Mórahalom, Hungary
- Muju Village, Republic of Korea
- Murillo, Colombia
- Neot Semadar, Israel
- North Azraq, Jordan
- Pacto, Ecuador
- Pemuteran, Indonesia
- Plateliai, Lithuania
- Pont-Croix, France
- Quynh Son Community-based Tourism Village, Viet Nam
- Shafiabad, Iran
- Shodoshima, Japan
- Soheili, Iran
- Synevyrska Polyana, Ukraine
- Tonosho, Japan
- Valendas, Switzerland
- Vila Nogueira de Azeitão, Portugal
- Yangsuri, Republic of Korea
20 villages have been selected to participate in the Upgrade Programme:
- Al-Bashandi Village, Egypt
- Brihuega, Spain
- Comuna Chiguilpe de la Nacionalidad Tsa'chila, Ecuador
- Dawa Village, China
- Evolène, Switzerland
- Iraq Al-Amir, Jordan
- Kemiren, Indonesia
- Lolol, Chile
- Meisenheim, Germany
- Montagnana, Italy
- Nari Village, Republic of Korea
- Nopala de Villagrán, Mexico
- Omonxona, Uzbekistan
- Oosterend, Netherlands
- Orduña, Spain
- Parroquia Biblián, Ecuador
- Quintandona, Portugal
- San Javier y Yacanto, Argentina
- San Martín de Unx, Spain
- Sant'Andrea di Conza, Italy
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