The rich, aromatic scent of Oman’s prized Hojari frankincense fills the Oman Pavilion at Expo 2025, but in an unexpected form: candy.
The innovative O(wa) Candy combines Oman’s royal frankincense with the delicate craft of Japanese kyo-ame candy-making, a tradition honed for over 300 years in Kyoto. The result is a smooth, subtly sweet confection that releases the calming, resinous fragrance of frankincense with every bite.
Tomoko Kojima, a Japanese yoga enthusiast and the creator of the candy, says Expo Osaka is the perfect stage to showcase the fusion of Oman and Japan. “By transforming frankincense into candy, we are honouring tradition while reimagining it in a modern, innovative way”, she said. “It symbolises how Oman can preserve its cultural roots while connecting with the world. Visitors are fascinated — they’ve never experienced frankincense in an edible form before”.
The concept began simply: a quick, energy-boosting snack for yoga practitioners. Tomoko first experimented with Himalayan pink salt and frankincense, sourcing ingredients from Omani specialists. “Frankincense is one of Oman’s national treasures, but consumer-friendly products were limited”, she explained. “I wanted to present it in a form that’s accessible, enjoyable and culturally meaningful”.
O(wa) Candy is also a platform for promoting Omani heritage and small businesses on a global stage. “This initiative inspires entrepreneurs to explore creative ways of adding value to traditional resources”, Tomoko added. “It opens doors for cross-cultural partnerships and export opportunities”.
Omani students visiting the pavilion expressed their excitement. Haitham al Busaidy described the candy as “a luxury treat that merges Omani tradition and Japanese artistry. Its purity and elegance act as a cultural ambassador, showcasing how diverse traditions can harmonise”. Sara al Busaidy called it “a sweet symbol of friendship between Oman and Japan, leaving a light, calming aftertaste that’s completely unique”.
University students Ayah al Abri and Issa al Adawi agreed. “It feels traditional yet innovative — a piece of Oman’s heritage presented in a modern and enjoyable form”, said Ayah. “Blending Oman’s frankincense with Osaka’s deep-rooted candy craft is genius”.
Turning a centuries-old aromatic resin into a safe, palatable candy was a challenge. Tomoko spent months perfecting the balance of flavour while preserving the essence of Hojari frankincense. Her meticulous approach reflects both the artistry of Kyoto candy-making and a deep respect for Omani heritage.
As Expo 2025 concludes in October, O(wa) Candy is attracting curiosity and admiration from international visitors, reinforcing Oman’s image as a country that blends tradition with innovation. Tomoko envisions broader global reach: “We hope to introduce frankincense candy to other markets, sharing Oman’s heritage, inspiring appreciation for traditional products and creating opportunities for artisans worldwide”.
Delicate, aromatic and culturally symbolic, O(wa) Candy is more than a treat — it’s a bridge between Oman and Japan, a celebration of heritage and proof that creativity can transform tradition into a modern delight.
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