MUSCAT: The Omani media continues to present a distinguished image of the Sultanate of Oman to the global audience, guided by a media strategy aligned with the objectives of Oman Vision 2040.
The Ministry of Information has implemented methods and programmes to strengthen Oman’s international presence, including hosting international journalists, organising meetings with officials, producing documentaries and enhancing cooperation with global media institutions. These efforts serve as a mirror reflecting Oman’s potential, achievements and modern advancements across political, economic, tourism, cultural and developmental fields.
To expand engagement with international media entities, Oman has hosted dozens of journalists from different continents. They left with deeper impressions of a nation that combines political stability, cultural openness and economic prosperity. Hosting programmes have resulted in the production of over 937 media materials between January 2024 and June 2025, including visual and written reports, analytical articles, short films, and interactive posts on social media and prestigious media platforms. Some international outlets have even published special editions highlighting Oman’s economic growth, transition towards green hydrogen, sustainable environmental policies and its balanced political stances.
More than 18 bilateral media memoranda of understanding were either signed or finalised for signing, reflecting an expansion of media partnerships with friendly nations and reinforcing frameworks for cooperation. These efforts have also led to a 52 per cent increase in media coverage by regional and international outlets in 2024 compared to 2023 — an indicator of growing global interest in Oman due to its notable efforts and active role in promoting international peace and security, including its mediation in Iranian-American talks, as well as its dynamic economic, trade and investment activities.
To showcase Oman’s civilisational role and ancient history, the Ministry of Information oversaw the production of the documentary series “House of Wonders” in three languages. Additionally, a book documenting Oman’s civilisational influence in Zanzibar and East Africa was launched.
Collaboration with Russia’s RT channel also resulted in the production of “The Dagger”, a film that highlights the cultural and historical dimensions of Oman’s global presence. The film narrates the story of a historical dagger transferred from the National Museum of Oman to Russia’s Hermitage Museum.
The ministry has broadened its international network, leveraging a database of over 500 regional and global media entities. It actively engages with them using advanced technological tools and has introduced digital publishing for foreign-targeted content, which has received widespread positive response. This is particularly evident in the growing global media interest in Oman’s role in environmental and energy issues, especially green hydrogen, as seen during His Majesty Sultan Haitham bin Tarik’s visit to the Netherlands and the launch of a strategic project — the largest of its kind — for exporting green hydrogen to Europe.
Sheikha bint Ahmed al Mahrouqiyah, Acting Director-General of External Media at the Ministry of Information, stated that enhancing Oman’s global image requires continuous, professional and strategic engagement with international media. This approach serves as a long-term investment in the nation’s reputation, reaffirming its noble stances and humanitarian message.
Through this balanced approach, Omani media continues to fulfil its sincere and objective mission, drawing inspiration from national principles, future vision and the firm belief in media’s pivotal role in shaping Oman’s international presence. — ONA
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