If you visited Al Ashkarah five years ago, you'd probably think it was a place that time forgot. The windswept coast, with its relentless breeze running through the town, still carries the same sort of rhythm you see during Khareef in Dhofar. That monsoon weather makes Ashkarah not just bearable but almost inviting during the scorching summer heat, especially if you're in Muscat. It’s about a three-hour drive from the city, and honestly, it’s one of those scenic routes that makes the journey worth it — passing through stretches of desert, the occasional patch of greenery, and fields that seem to sway as if in harmony with the wind.
Ashkarah has always had that sort of wild feel to it. I often think of it like those cowboy towns you catch in old movies — quiet, a little scruffy, and full of charm. Back then, driving along the coastal road, one thing that stood out was how the sand seemed to run right across the highway, creating these beautiful, almost surreal scenes. The wind was always pushing it around, painting the whole landscape in shifting shades of beige and gold. It was popular among the locals as a summer retreat. But the old coastal houses? They looked like they had seen better days. Many of them were abandoned, with the sand beginning to take over some rooftops and walls. You’d find tiny settlements scattered here and there, but the main part of town was where everyone gathered, especially in the evenings. I loved how slow everything was, the way time seemed to drift past with the wind.
Since then, Ashkarah’s grown a lot. The new Dana Hotel opening soon speaks volumes about how much the town has changed. For years, Astana Hotel was the go-to spot for quick getaways and camping trips. Camping there was straightforward — you’d set up your tent and just soak in the natural surroundings. It’s still popular among those who prefer a simple escape. But with families wanting more comfort, the Dana Hotel’s duplex-style rooms and ocean views seem to be a sign of the town moving forward. It’s clearly a step in the right direction.
The Ashkarah Festival is a real highlight now. Over recent years, it’s become a huge tourist magnet, bringing in visitors from all over Oman and beyond. The festival transforms the normally quiet parks into lively hubs packed with activities. Camel racing is a big draw, attracting crowds eager to see these animals compete. There are also ziplines for kids, a variety of desert sports, and even cultural exhibitions—things that not only entertain but also showcase Ashkarah’s rich history. News sources like Oman Observer and Muscat Daily have covered the festival extensively, noting how the local government has put effort into boosting tourism. They've been developing activities like dune bashing, traditional music performances, and even art stalls, turning Ashkarah into a lively spot during the festival season.
Looking ahead, Dana Hotel looks promising. Its duplex design and prime position with magnificent ocean views make it perfect for families seeking comfort but wanting to stay close to nature. There are still many things to look forward to, but already, it signals progress — a move towards making Ashkarah a more comfortable destination without losing its flavour.
In recent years, Ashkarah has built a reputation as a surf and kitesurfing hotspot. These water sports are pretty exciting; surfing involves riding the waves on a board, while kitesurfing combines surfing with the power of a large kite that pulls you across the water. Both activities attract enthusiasts from around the region, and as the industry grows, more places are offering lessons and equipment rentals. It’s no surprise that Ashkarah’s beaches are getting busier, especially during the summer months.
For me and my friends, Ashkarah has always been our summer escape. We don’t mind the drive — three hours doesn’t seem long when you’re heading to a place where the sands are still untouched and the breeze is brisk. The beach sheds have seen some improvements lately, too. They’re free to use, and now equipped with water systems and solar panels, making camping even more convenient. Previously, our biggest gripe was the public toilets, but even they’ve improved. There are now enough facilities that make life easier for campers and day-trippers alike.
It’s also noticeable how much the place has grown in terms of accommodation. Homestays and houses for rent — especially big ones for families — are available now. The locals have been quite creative with investments, and you can see it in the variety of entertainment options and restaurants. It used to be just small cafes and simple eateries, but now trendy cafes and more sophisticated dining places have sprung up, offering everything from fresh seafood to fusion dishes.
Over the years, the changes have been clear. There were times during summer when finding a spot to camp was almost impossible because families would spend days there, enjoying every minute of their weekend. While I genuinely love seeing Ashkarah develop, I still hold onto its old charm. I love how the sands running along the roads, swept by those strong gusts of wind that seem to have a life of their own. I still get a kick out of seeing the camels wandering freely, sometimes strolling right up to your tent or knocking softly on the fabric in search of scraps. It’s a reminder of how much of its heritage and simple life remains buried beneath the new developments.
What I really treasure, though, are the cultural activities. Ashkarah always had a sort of laid-back community spirit that makes it special. Locals offering you a cup of coffee or sharing their fresh catch of the day with strangers—they’re the small acts that make the place feel like home. And I’ve always believed the town has so much potential. Seeing it slowly turn into a more established tourist destination is exciting, but my hope is that all the new growth doesn’t drown out what made me fall in love with it in the first place.
I hope the character of Ashkarah stays true — the windswept sands, the laid-back vibe, the genuine hospitality of the people. The new hotels, festivals, and water sports are fantastic additions, but I want the town to retain its soul. It’s that combination of natural beauty, colourful traditions, and stories of generations that keeps Ashkarah special. Because ultimately, it’s not just the scenery or the activities that make it memorable. It’s the community, those unplanned moments — a camel nudging your tent or a local inviting you to share fresh fish — that stay with you long after you leave.
As I look forward to seeing what the future holds for Ashkarah, I can’t help but feel optimistic. It’s growing, yes, but with careful steps. The town is finding ways to balance progress and preservation, and I hope it continues to do so. Because in the end, Ashkarah isn’t just a place to visit; it’s a spot that leaves a mark on your heart. And no matter how much it changes, I know I’ll keep returning, drawn back by that familiar wind and the warmth of the people who call it home.
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