MANAH: The Ministry of Heritage and Tourism, in collaboration with Unesco's Chair for World Heritage Management and Sustainable Tourism in the Arab Region and Marasim Tourism & Investment Company, on Monday unveiled the visual identity of Bahla Fort. This initiative aims to highlight the fort's historical, cultural, and architectural significance through a unified design.
The event took place at Oman Across Ages Museum.
Eng Ali bin Ahmed al Shaqsi, Director-General of Bahla Fort Management and Operation Project, stated: "This fort has stood through the ages as a testament to Omani ingenuity and a symbol of our deep-rooted civilisation, whose eternal glories continue to be recounted across generations." He emphasised that the launch of Bahla Fort's official identity marks a renewed vision that harmonises form and substance.
On his turn, Dr Hussein bin Sulaiman al Salmi, Deputy Vice-Chancellor for Administrative and Financial Affairs at the German University of Technology, noted that the visual identity competition attracted 31 participants from nine countries – the first such initiative for a Unesco World Heritage site in the GCC. He highlighted Bahla Fort's 1987 Unesco listing, recognising its significance as a medieval defensive structure featuring unique earthen architecture and ancient irrigation systems.
The ceremony, held under the auspices of Eng Ibrahim bin Said al Kharousi, Under-Secretary of the Ministry of Heritage and Tourism for Heritage, featured a visual presentation on Bahla Fort, its historical mosque and surrounding facilities.
The visual identity represents a strategic step toward unifying all visual communications related to the fort's projects and activities, enhancing its position on Oman's cultural tourism map while raising public awareness of its civilisational value. — ONA
Oman Observer is now on the WhatsApp channel. Click here
