MUSCAT, MAY 5
The Government Communication Centre convened its 28th coordination meeting, bringing together representatives from media institutions and government entities across the Sultanate of Oman. The session forms part of a long-standing series of engagements aimed at fostering dialogue, aligning narratives, and enhancing institutional collaboration in the field of strategic communication.
The gathering comes at a time of fast-evolving media and communication technologies, offering a timely platform to discuss developments, share expertise, and explore integrated approaches to public messaging. The initiative aligns with Oman Vision 2040, which calls for modernising communication frameworks and reinforcing the role of media in national development.
Addressing the meeting, Dr Khamis bin Saif al Jabri, Head of the Implementation Follow-up Unit for Oman Vision 2040, underlined the need to tailor strategies to suit the distinct circumstances of each development phase. He noted that ongoing coordination among institutions is critical to showcasing progress and ensuring the visibility of national achievements.
“Each period comes with its own context, and we must adapt our performance monitoring and implementation efforts accordingly,” said Dr Al Jabri. “It is essential to highlight institutional accomplishments within a broader ecosystem, as most strategic projects are deeply interlinked.”
Dr Al Jabri further stressed the need for government agencies to synchronise their media content with national priorities, ensuring coherence in messaging and programme delivery under the Oman Vision 2040 framework.
He also urged institutions to embed the economic dimension within their communication outputs, encouraging them to articulate their contributions to economic growth and national resilience. “Every government entity has an economic impact — it must be made visible. Moreover, economic risks must be factored into institutional performance to sustain effectiveness and inform policy outcomes,” he noted.
The Government Communication Centre’s ongoing meetings serve as a vital conduit for dialogue and policy alignment in a rapidly changing media landscape. By reinforcing inter- agency partnerships and updating communication strategies, the initiative supports transparent governance, informed citizen engagement, and the unified advancement of Oman Vision 2040 objectives.
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