The Royal Academy of Management (RAM) has launched the Societal Communication Programme for current public sector leaders who hold the positions of under-secretaries and directors-general.
Designed to elevate the skills and capabilities of national leaders in the area of community engagement, the landmark programme is in line with the bold vision of His Majesty Sultan Haitham bin Tarik, which aims to elevate and strengthen the knowledge and skills of national leaders. This strategy is aligned with the objectives of Oman Vision 2040 and the requirements of national strategic initiatives and programmes.
The main purpose of the Societal Communication Programme for under-secretaries and directors-general is to further build trust between the government and society and, thus, increase national social cohesion. The programme focuses on strengthening the role of these leaders as intermediaries between the government and society while enabling them to contribute to the government’s vision in an effective manner that aligns with Omani values, culture and society.
The Societal Communication Programme aims to equip participants with a more community-centred communication mindset by increasing their awareness of societal needs and providing them with the necessary skills to implement government directions and policies clearly and accurately, as well as to manage the public communication process effectively.
The programme also provides participants with advanced tools and techniques that enhance their crisis management skills and improve leadership communication strategies to navigate social challenges effectively.
The programme enables participants to build trust-based relationships with citizens and other community stakeholders by leveraging comprehensive communication techniques to involve these entities in the process of formulating, implementing and evaluating government policies.
The Societal Communication Programme targets 50 participants from the public sector and will constitute 25 under-secretaries and 25 directors-general. The selected candidates will embark on an enriching and comprehensive learning journey that will run until September 10.
The programme will comprise different themes. It has been designed to elevate essential and effective community communication and crisis management skills and explore stakeholder engagement.
Apart from focusing on empowering strategic communication skills, it will also focus on the strategies leveraged by government institutions’ strategies to enhance public trust, the methodology of gauging and handling public opinion.
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