During Ramadhan, digital creators in Muscat are adapting their content to engage audiences with meaningful, festive material. From Iftar reviews to charitable initiatives, influencers capture Ramadhan’s essence while embracing evolving digital trends.
For Munazzah Sheth (@itsmunazzahsheth), her focus shifts to spirituality, family gatherings and Iftar experiences at restaurants. “This year, Suhoor gatherings have had a special spotlight,” she says.
A growing trend this year is purpose-driven marketing, where brands focus on social responsibility. “Many brands are using this time to show their commitment to giving back,” adds digital creator Raha Akhter (@rahagramming). She tailors her content to reflect cultural traditions, charitable causes and Ramadhan shopping. “People are interested in discovering Iftar spots, home décor and Eid outfits,” she notes, with charitable content also seeing a rise.
Travel creator Dr Upasana A Venaik (@upasana_2407) notices more engagement around discounts and Iftar promotions. “Sales and special offers generate the most interaction,” she observes.
Ivana Madericova (@muscat_whereto) adjusts her posting schedule to align with fasting times, concentrating on the ambiance of Iftar and Suhoor.
Fatima Humaiz (@fatima_humaiz), part of a family duo creating lifestyle content, emphasises personal reflections and interactive posts like live Q&As. “Real-life stories make the experience feel personal and community-driven,” she says.
Delfina Molina (@delfinamolina), a Venezuelan content creator, sees high demand for Iftar recommendations, particularly in hotels. “People want high-quality visuals of buffet spreads and live cooking stations,” she shares.
Dr Husna Zara Khan MD (@drhusnazarakhan) still engages her audience with Iftar and Suhoor reviews, modest fashion and spiritual reflections. “Restaurant reviews and recipes for Iftar dishes perform best,” she notes.
Brand partnerships are evolving to reflect Ramadhan’s values, with many focusing on charitable initiatives and exclusive packages. “Apparel brands push for Eid promotions, while F&B brands highlight Iftar and Suhoor menus,” says Raha.
She has also noticed an increase in influencer-brand collaborations. “It’s fascinating to see how influencer marketing continues to gain momentum,” she says.
Sheth adds that brands are more engaged during the holy month, focusing on charity initiatives and Ramadhan-themed promotions. Ivana notes that brands actively seek collaborations to amplify their presence during Ramadhan.
Dr Husna observes brands promoting Eid-related products and restaurants marketing their Iftar and Suhoor menus. For Humaiz, authenticity is important. “I collaborate with brands that align with wellness and community, rather than just pushing products,” she says.
Video content dominates during Ramadhan, with engagement peaking after Iftar. “Reels and TikToks showcasing Iftar experiences lead the trend,” says Delfina. AI-powered tools like chatbots are becoming popular. “AI-driven chatbots are shaping customer support,” Ivana adds.
Dr Upasana observes a shift in digital storytelling, emphasising family and togetherness. “Advertisements reflect love and togetherness, mirroring Ramadhan’s essence,” she says.
Dr Husna highlights the digital buzz during the holy month, with people sharing Iftar experiences, spiritual traditions and shopping for Eid.
Muscat’s influencers continue blending tradition with innovation, shaping Ramadhan’s online narrative while staying true to the spirit of the holy month.
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