MOSCOW: The Sultanate of Oman is participating in the Moscow International Travel and Tourism Exhibition, showcasing the latest developments in its tourism sector and strengthening ties with global industry leaders.
Oman's presence at the event includes a pavilion featuring ten Omani tourism companies, providing a platform for networking, knowledge exchange, and engagement in specialised seminars and workshops.
Haitham bin Mohammed al Ghassani, Director-General of Tourism Promotion and Official Spokesperson at the Ministry of Heritage and Tourism, emphasised the significance of Oman’s participation in international tourism exhibitions. He highlighted that such events serve as key opportunities to enhance the country’s global presence and promote its diverse tourism offerings.
The Omani pavilion, designed with traditional architectural elements, integrates modern technology to showcase the Sultanate’s tourism potential. According to Al Ghassani, the ministry’s objectives for participating in international exhibitions include:
- Strengthening Oman’s presence in global tourism forums.
- Showcasing the latest developments in the country’s tourism sector.
- Engaging with leading international tourism companies and organisations to foster collaboration and increase tourist arrivals.
- Analysing global travel trends and statistics to support strategic growth.
- Providing a promotional and business platform for Omani tourism enterprises, including SMEs.
As part of its efforts, the Ministry will hold discussions with representatives from international airlines, major tourism firms, and global media outlets to highlight Oman’s unique tourism experiences.
The Moscow International Travel and Tourism Exhibition is one of the largest industry events in Russia and Eastern Europe, drawing tourism professionals from around the world. It serves as a hub for showcasing new travel services and innovations while facilitating international partnerships and market expansion. — ONA
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