Berlin - The National Travel Operator – Visit Oman and Expedia Group, one of the world’s largest travel technology companies, have signed an agreement at the world’s leading travel trade show, the ITB Berlin.
This collaboration includes integrating local tours and activity providers onto Expedia Group’s platform using API technology and creating a global digital marketing campaign targeting US, UK, and Middle Eastern travelers and marks a significant step forward in Visit Oman's strategy to enhance digital distribution and connectivity. This strategic agreement aims to digitize and aggregate Oman's diverse tourism offerings, making them readily accessible to Expedia Group’s vast global audience. This initiative aligns with Oman’s National Tourism Strategy 2040, which emphasizes the importance of digital transformation in expanding the country’s tourism sector.
Shabib Al Maamari, Managing Director of Visit Oman, stated: “By leveraging Expedia’s global reach and advanced digital marketing capabilities, we are bringing Oman’s rich cultural heritage and breathtaking landscapes to millions of potential travelers worldwide. This collaboration not only strengthens our visibility as a premier destination but also makes Oman's travel offerings accessible to a vast audience. We're committed to empowering local tourism providers and SMEs by placing Omani offerings on the global digital map."
Jennifer Andre, Vice President of Business Development Expedia Group Media Solutions, said: “We’re thrilled to partner with Visit Oman to showcase Oman’s diverse travel offerings to targeted international markets. By adding Omani activities onto our platform and creating impactful marketing campaigns to drive demand, we are helping to connect local tourism providers to the right traveler at the right time, boosting awareness and economic value to the destination.”
The launch of this partnership will significantly enhance Oman’s presence on a leading global OTA, driving inbound tourism and showcasing the country’s unique travel offerings.
This collaboration underscores Visit Oman’s commitment to empowering local tourism providers and SMEs through digital distribution, ensuring that Oman’s diverse tourism offerings are accessible to a global audience.
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