MUSCAT: The 27th edition of the Ata'a Exhibition, an annual event organised by Dar Al Atta'a Association during Ramadhan, concluded at the Oman Convention and Exhibition Centre. The event brought together small and medium-sized enterprise (SME) owners from across Oman, showcasing a variety of Omani and Arab consumer products, including clothing, perfumes, accessories and Eid essentials.
Dr Shamsa al Harthi, Director-General of Dar Al Atta'a Association, highlighted that this year’s edition stood out due to its expanded venue, spanning five dedicated halls at the exhibition centre. The event saw an increase in participation, with 515 male and female entrepreneurs from registered SMEs taking part.
The exhibition also experienced a surge in visitor numbers, attracting 45,000 attendees over its duration. Proceeds from ticket sales and select commercial outlets at the centre were allocated to Dar Al Atta'a charitable programmes, including home renovation projects and housing support for low-income families.
The Ata'a Exhibition continues to be a vital platform for fostering entrepreneurial growth, economic empowerment and social impact, reinforcing Oman’s commitment to supporting local businesses and artisans. - ONA
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