MUSCAT, FEB 23
A global player in electric vehicles (EVs) and energy storage is making a significant entry into Oman with a $150 million investment in manufacturing and technological innovation. In an exclusive interview with the Observer, Simardeep Chhabra, Director and CEO of ELB&T, outlined the company’s plans to establish a state-of-the-art EV and battery production hub in the Special Economic Zone at Duqm (SEZAD).
“Oman’s strategic location, coupled with a business-friendly investment framework, makes it the ideal gateway for expanding into the Middle East and Africa,” Chhabra stated. “We are bringing cutting-edge advancements in electric mobility, battery storage, and renewable energy solutions that align with Oman Vision 2040.”
MANUFACTURING AND TECHNOLOGICAL ADVANCEMENTS
ELB&T plans to set up a manufacturing facility in Duqm dedicated to EV production, Lithium Iron Phosphate (LiFePO4) battery assembly, and Energy Storage Systems (ESS). The EV plant is expected to produce 30,000 vehicles annually, while the battery facility will manufacture up to 1.4 million cells per year. The ESS plant will generate between 1,200 MW and 1,400 MW in energy storage capacity.
The company’s focus extends beyond production. “We are developing next-generation battery-swapping and fast-charging solutions to enhance urban mobility and significantly reduce charging times,” Chhabra explained. “Additionally, our energy storage systems will integrate with Oman's grid infrastructure to optimise power distribution and resilience.”
The planned manufacturing hub will not only support local demand but also position Oman as a key supplier of EV technology to neighboring markets. By focusing on energy-efficient transport solutions, ELB&T aims to contribute to reducing carbon emissions and promoting sustainable mobility across the region.
LEVERAGING DUQM’S ECONOMIC ZONE
SEZAD will serve as ELB&T’s regional base, providing logistical and regulatory advantages. “Duqm offers world-class port facilities and economic incentives that will allow us to streamline exports and establish strong trade links across the Gulf, South Asia, and East Africa,” Chhabra noted. The zone’s tax exemptions and infrastructure support will further enhance ELB&T’s operational efficiency and long-term business viability.
With Duqm’s growing reputation as an industrial and logistics hub, ELB&T’s presence is expected to attract additional investment in related industries, including battery recycling, charging infrastructure, and smart mobility solutions.
PARTNERSHIPS AND WORKFORCE DEVELOPMENT
Beyond industrial expansion, ELB&T is committed to local partnerships and workforce development. The company is working closely with the Oman Investment Authority (OIA) and other stakeholders to integrate local suppliers into its production ecosystem. It also plans to establish a technical training institute in Oman to develop expertise in EV technology, battery manufacturing, and renewable energy systems.
“We see Oman not just as a manufacturing hub, but as a center for talent development,” Chhabra emphasised. “Our goal is to empower Omani engineers and technicians with the skills needed to drive the country’s transition to a greener economy.”
ELB&T’s localisation strategy includes collaboration with Omani universities and technical institutes to offer specialised training programmes, ensuring a steady pipeline of skilled professionals in the EV and energy storage sectors. The company also plans to partner with local firms for component sourcing, logistics, and after-sales services, reinforcing its commitment to strengthening Oman’s industrial base.
ALIGNMENT WITH OMAN VISION 2040
ELB&T’s investment aligns with Oman’s long-term economic diversification goals, particularly in fostering sustainable industries and technological innovation. The company’s initiatives support key pillars of Oman Vision 2040, including green energy solutions, AI-driven automation, and Industry 4.0 adoption.
“Our roadmap is designed to enhance Oman’s competitiveness in the global energy transition,” Chhabra said. “By embedding smart infrastructure and sustainable energy solutions, we are contributing to a future that prioritises innovation, resilience, and environmental responsibility.”
As Oman accelerates its transition to a low-carbon economy, investments like ELB&T’s are expected to play a crucial role in building a robust EV ecosystem. With a focus on advanced manufacturing, clean energy, and technological innovation, ELB&T’s entry into the Omani market marks a significant step toward the country’s ambitions of becoming a regional leader in electric mobility and renewable energy.
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