BUSINESS REPORTER
MUSCAT, FEB 23
The Sultanate of Oman, represented by the Public Establishment for Industrial Estates “Madayn”, successfully wrapped up its participation in Gulfood 2025, one of the world’s leading food and beverage events held in Dubai, UAE.
Oman’s pavilion attracted an impressive turnout from global decision-makers, investors, producers and industry stakeholders, all keen to explore the diverse range of showcased high-quality Omani products. The exhibition presented an ideal platform to highlight Oman’s thriving food industry and the lucrative investment opportunities available in Madayn’s industrial cities.
Hamood Al Balushi, Assistant Director General of Al Suwaiq Industrial City, affirmed that the exceptional quality of Omani products showcased at Gulfood has strengthened their market reputation, paving the way for companies to secure new export contracts, distribution partnerships and business agreements related to financing and packaging development.
"The exhibition provided an excellent opportunity to promote investment opportunities in the food sector across all industrial cities under Madayn, with a special focus on Al Suwaiq Industrial City,” Al Balushi said.
“Al Suwaiq Industrial City will officially begin accepting investment applications next week. The food sector is one of the key targeted sectors for this industrial city, given its strategic location between local and regional markets. Its proximity to the Sea of Oman and Port Suwaiq enhances its connectivity, which will add significant value to the industrial city by leveraging the Sultanate of Oman’s maritime transport and logistics,” he added.
He further noted that Madayn had previously awarded the consultancy services tender for the design and supervision of Al Suwaiq Industrial City’s establishment. The selected company has already commenced the implementation of the project and work is underway to prepare and finalise the tender of Phase 1 construction, which will be announced to contractors in the coming period.
Madayn, in cooperation with the Ministry of Commerce, Industry and Investment Promotion, Oman Chamber of Commerce and Industry and the Small and Medium Enterprises Development Authority, expanded its participation at Gulfood 2025 to ensure broader representation of Omani companies and factories. Notably, this year’s Sultanate of Oman’s Pavilion at Gulfood featured dedicated free spaces for the SMEs to engage with international buyers and showcase their products, reinforcing the crucial role SMEs play in strengthening the Sultanate of Oman’s national economy.
With over 5,500 exhibitors from around the globe seeking partnerships, Gulfood event provides unparalleled exposure opportunities for Omani companies. Through its participation, Madayn aims to support the strategic objectives of the national ‘Made in Oman’ campaign, which focuses on promoting Omani products globally, expanding into new markets and diversifying consumer segments at both regional and international levels.
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