MUSCAT: The Ministry of Heritage and Tourism has launched its 2025 promotional strategy, aiming to enhance Oman’s presence in international markets through major tourism exhibitions and mobile workshops in key regions.
Haitham bin Mohammed al Ghassani, Director General of Tourism Promotion, emphasised the significance of international events in positioning Oman as a premier travel destination. Following a strong presence at Spain’s FITUR, Oman will now participate in Germany’s ITB Berlin, the world’s largest travel trade show.
Oman’s tourism delegation will engage with major global travel companies to boost visitor numbers and investment in the sector. The plan includes participation in 15 international exhibitions across Europe, Asia, and the US, including ATM Dubai, ITB Asia Singapore, and WTM London.
Additionally, Oman will organise targeted promotional workshops in the GCC, East Asia, and Europe to strengthen ties with industry partners, promote Omani tourism products, and attract strategic investments. These efforts align with Oman Vision 2040’s goal of diversifying the economy through a robust tourism sector. — ONA
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