Muscat: As part of the efforts to promote the Sultanate of Oman as a tourism destination in the Kingdom of Spain and Spanish-speaking countries, the Ministry of Heritage and Tourism will appoint a representation office this year.
To be selected via a tender, the company will advise and support the implementation of the Oman Marketing strategy plan in Spain.
An official statement said that an agreement has been signed for around 500 unscheduled charter flights that will be organized between October 2025 and April 2026 from countries such as Poland, Italy, Slovenia, and other European countries.
His Excellency expressed his hope that during the next stage, direct air routes will be opened between the Sultanate of Oman and the Kingdom of Spain, and that charter flights from Spain to the Sultanate of Oman will also be launched; as about 10 million Spanish tourists travel around the region annually.
The firm’s main role will be to formulate and execute business development and media relations strategies and programs Targeting the MICE sector.
The Firm will have to establish relationships of preference with international trade, fostering the establishment of co-marketing agreements. It is important to accomplish a multiplier effect in the budget.
It will educate the trade on the variety of experiences that Oman can provide, its attributes and differentiators, and driving preference and consideration towards Oman over competitor countries.
It will improve Oman’s visibility and offer breadth in trade programs, increasing the number of products and destinations available, and fostering the relationship of the Omani trade with the Kingdom of Spain & Latin-speaking countries.
It will facilitate media relations with key journalists, influencers, bloggers, bloggers, etc., and secure placement across digital, print media, and broadcast channels to reinforce Oman’s position as a must-visit destination. It should entice travelers to think: “Holidays in Oman this year”.
In addition, the MBR has to target MICE sector media to highlight Oman as a meeting and event destination.
It will provide crisis management and immediate actions for any crisis that happens in Oman, which will affect Oman as a tourism destination.
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