Muscat: Instagram confirmed to increase the duration of Reels on the platform. "Starting today, you can upload Reels to Instagram that are up to three minutes long," Instagram head Adam Mosseri said in a video.
Allowing three-minute-long Reels pulls them out of the "short-video" category and makes them a vertical video platform, just like YouTube Shorts and TikTok. Notably, YouTube Shorts already allows users to post three-minute videos, whereas TikTok lets users upload 60-minute videos.
Mosseri said, “Starting today, you can upload Reels to Instagram that are up to three minutes long. Historically, it’s been only 90 seconds, and that’s because we wanted to focus Instagram on short-form videos and not long-form. But we have heard a lot of feedback from creators saying that 90 seconds is just too short. We hope that increasing the limit to three minutes will help you tell the stories you want to share.”
The platform will soon replace its iconic square profile grids with rectangular ones. According to Mosseri, this change was made because most content uploaded to the platform is in a vertical orientation, and square grids tend to crop such content excessively.
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