Muscat: Visit Oman, the National Travel Operator, has signed a strategic partnership deal with Passporter, a dynamic travel platform known for enabling travelers to explore destinations through interactive itineraries and rich multimedia storytelling. Announced at the World Travel Market (WTM) in London, this partnership aligns with Visit Oman’s ongoing commitment to expanding Oman’s tourism appeal globally, utilizing digital platforms to offer easy access to Oman’s diverse cultural and natural wonders.
By partnering with Passporter, Visit Oman facilitates broader visibility for Omani tourism suppliers and SMEs, reaching a growing audience of digitally engaged travelers across Europe. Passporter’s unique platform, designed for creating and sharing personalized travel itineraries, will now feature a curated selection of Omani adventures, allowing international visitors to explore Oman’s cultural, natural, and historical landscapes with ease and inspiration.
"Our collaboration with Passporter is part of our ongoing efforts to expand Oman’s reach in key international markets," said Shabib al Maamari, Managing Director of Visit Oman. “This strategic alliance is crucial for boosting EU traveller engagement and aligns with Oman Vision 2040, showcasing our nation’s unique heritage and natural beauty to a global audience. Through Passporter, travellers now have the tools to immerse themselves in Omani experiences and share their journey with others.”
The Passporter team shared this enthusiasm: “We are thrilled to partner with Visit Oman and bring the beauty of Oman to the forefront for our community,” states Diego Rodriguez, CEO of Passporter. “Our platform’s capabilities in interactive storytelling and itinerary-sharing offer travelers an engaging way to plan and share their trips, allowing them to discover Oman before they arrive and to explore it deeply once there.”
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