MUSCAT: The workshop titled 'The Art of Managing and Marketing Business Projects' brought together 50 entrepreneurs and small business owners to address challenges in project management and effective marketing strategies for business growth.
HH Sayyidah Hujaija bint Jaifer al Said, CEO of Links Social Initiatives, emphasised the goal of offering innovative solutions to ensure the sustainability and long-term success of small businesses.
The event, held under the auspices of HH Sayyidah Thuraya bint Thuwaini al Said, covered essential topics such as leadership, market analysis and the use of digital tools for marketing.
The session concluded with recommendations for entrepreneurs to develop strong leadership, leverage technology, and create long-term marketing plans to adapt to market changes and foster growth.
The session also recommended providing service and developing the work team to improve performance, and setting long-term marketing plans, innovation and adapting to changes to keep pace with developments. - ONA
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