

MUSCAT: New Metrics Academy has officially introduced the 'Manual Thinking' methodology to the Middle East, marking the first time such pioneering approach has been made available in Oman. Designed to enhance collaboration and co-creative innovation, the launch represents a significant milestone in fostering a culture of creativity and teamwork across organisations in the region.
The adoption of 'Manual Thinking' offers a transformative solution for companies seeking to elevate their team dynamics, drive productivity, and achieve their strategic goals. In a region characterized by diversity and rapid development, organisations increasingly need effective tools that inspire collaboration and out-of-the-box thinking. The 'Manual Thinking' system addresses these needs by streamlining creative processes and helping teams visualize, organize, and execute their ideas with clarity and efficiency.
Anisa Al Raissi, Head of New Metrics Academy and a key advocate of the methodology, highlighted the impact of the system: "'Manual Thinking' provides teams with a structured yet flexible approach to ideation and problem-solving. With tools like the 'Manual Thinking Box' and 'Manual Thinking Map,' organisations can transform their collaborative efforts into a seamless and engaging experience, unlocking new levels of innovation."
Developed by renowned designer Luki Huber, 'Manual Thinking' simplifies complex processes and fosters a creative mindset in workplaces. Global institutions such as IKEA, Nestlé, and the Spanish government have adopted this methodology, a testament to its effectiveness and ability to drive tangible results. Bringing this proven approach to Oman strengthens the region's position as a hub for innovative business practices.
Expressing his excitement about the launch, Luki Huber stated, "I am thrilled to collaborate with New Metrics Academy, a forward-thinking leader in Oman and the Middle East. I look forward to witnessing how 'Manual Thinking' empowers organizations to foster creativity, improve collaboration, and drive meaningful change in this dynamic region." Sohar International Head of the Academy, Rukaya Al Moosa stated, "Manual Thinking is exactly what our organization needs to streamline our teamwork and boost our creative output. I'm excited to see its positive impact on our projects."
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