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EDITOR IN CHIEF- ABDULLAH BIN SALIM AL SHUEILI

Visit Oman announces partnership with Attraction World Group

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LONDON: At this year’s World Travel Market (WTM), Visit Oman, the Sultanate of Oman’s B2B travel booking platform, announced a new partnership with Attraction World Group (AWG), a leading distributor of high-quality travel experiences and attractions.


This alliance comes on the heels of Visit Oman’s recent collaboration with digital enabler Prioticket and represents a significant step in the nation’s digital tourism strategy. The signing, which took place amidst the buzz and global networking of the WTM from November 6 to 8, sets the stage for a transformative collaboration aimed at digitising and diversifying Oman’s travel offerings.


The signing ceremony was attended by the esteemed presence of dignitaries, among them Azzan bin Qasim al Busaidy, Under-Secretary of the Ministry of Heritage and Tourism for Tourism and Chairman of Oman Tourism Development Company (OMRAN Group); Dr Hashil al Mahrouqi, CEO of OMRAN Group; and Olly Nicholls, Group CEO of Attraction World Group (AWG). This latest partnership aims to expand the digital footprint of Oman’s tourism sector, harnessing the synergies of both collaborations to enhance the country’s global tourism appeal and further support the growth of Omani SMEs.


AWG is known as a prominent global leader in delivering tours, excursions, and exceptional travel experiences. Their emphasis is on advanced technology solutions customised for travel and tourism industry partners. Visit Oman will leverage AWG’s robust digital infrastructure and industry standing, to significantly amplify the reach and accessibility of the products offered by Omani ventures, especially those offered by small and medium enterprise.


“The alliance with Attractions World Group marks a significant leap in integrating state-of-the-art technology with our tourism initiatives,” asserted Dr Hashil al Mahrouqi, CEO of OMRAN Group. “It is a move that aligns with our unwavering commitment to cultivate novel opportunities that stimulate tourism in Oman through innovative digital platforms. This partnership stands out as a pioneering effort to position Omani tourism businesses on the global map, enabling them to be accessible to an international audience at the click of a button. It is about simplifying the path to global visibility, minimising marketing overheads, and driving the growth and development of local enterprises.”


Group CEO of Attraction World Group, Olly Nicholls, echoed this vision, stressing the strategic importance of connecting global tourists with Oman’s unique experiences. “We are absolutely thrilled to announce our latest partnership with Visit Oman. This collaboration marks the beginning of an exciting journey, not only to provide unparalleled distribution opportunities for attractions, experiences, tours, and other captivating activities within Oman but also to afford Visit Oman’s partners immediate access to our extensive global network. This spans retail travel agents, airlines, cruise lines, tour operators, and loyalty schemes.


Together with Visit Oman, we’re embarking on a mission to empower Omani SMEs, enabling them to put their exceptional products on the international stage. We’re setting new standards in travel industry distribution and offer an incredible platform to enhance the visibility of Oman’s unique tourism experiences.”


“In an age where most travellers arrange their trips online, digitisation means putting Oman on the map, quite literally, in the digital world that modern tourists navigate,” explains Shabib al Maamari, Managing Director of Visit Oman “We’re ensuring that with just a few clicks, every Omani tourism entrepreneur and service provider can gain direct advantages from the international exposure to our vibrant culture and the diverse beauty of our landscapes.”


This partnership stands out as a pioneering effort to position Omani tourism businesses on the global map


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