The UNWTO General Assembly has picked the Ministry of Heritage and Tourism promotional video ‘Experience Oman’ as winner of one of its competitions.
The video was picked under the Tourism and the Decade of Action alongside videos from Gambia, Panama, Philippines (tourism heroes of Palwan), Georgia (Stumari).
The power of visual storytelling to highlight tourism as a force for good has been celebrated with the 2023 edition of the UNWTO Tourism Video Competition.
Member States from all regions were invited to submit their videos for consideration, with a jury made up of top media professionals judging them based on how well they communicate the positive impact of tourism. The competition was divided into two categories.
‘Exceptional Stories of Sustainable Tourism’ was the second category to demonstrate how the tourism sector is advancing the 2030 Agenda for Sustainable Development through references to one or more of the 17 Global Goals.
The member states asked for remarkable examples which showcase the human face of tourism and make clear the positive social impact the sector can deliver for communities and individuals.
The winners were Kenya, Panama, Philippines - Tourism Hero of Zamboanga City, Europe: Switzerland - My Swisstainable Journey - Ivano Künzli and Egypt – Visit Esna.
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