MUSCAT, OCT 3
Having established a strong presence in key markets in the Gulf, global AI driven cleantech company Sparklo is planning to include the Sultanate of Oman in the next phase of its expanding footprint.
Well known for its distinctive, user-friendly reverse vending machines (RVM), known as ‘Sparklomats’, Sparklo says its plastic bottle and aluminium can recycling solution can be a “game-changer” for Oman’s circular economy goals.
In remarks emailed to the Observer, Sparklo Founder and CEO Maxim Kaplevich, affirmed the company’s intention to launch operations in the Sultanate of Oman. “Absolutely!” he said, adding: “While Sparklo is already active in the UAE, Saudi Arabia, and Qatar, our strategy revolves around expanding our presence across all GCC countries. Oman holds a significant place in our near-future plans. After conducting market research, we are confident in the viability of the Sparklo model in Oman. Our mission is to collect all single-use plastic in the GCC region, and introducing Sparklomats, our recycling machines, in Oman can be a game-changer for the nation's environmental efforts.”
At the heart of the Sparklo model is an expanding chain of Sparklomats – recycling machines typically installed in public areas that allow members of the public to deposit waste cans and plastic bottles in return for points that can be redeemed for gifts and bonuses.
“Our approach is about creating a positive perception of recycling and environmental efforts,” said Kaplevich. “We've introduced the Sparklo Rewards Club and an app that gamifies the collection process. Users can track their collections, compete with others, and redeem bonuses at popular vendors like Lulu, Spinneys, Carrefour, Namshi, Jazp, Otaxi, VOX, and many more.”
The model has the potential to make a significant impact in helping Oman rein in plastic pollution, according to the cleantech entrepreneur. Plastic waste currently accounts for roughly half (by volume) of solid waste ending up in landfills in the country, he noted, citing research conducted by Oman Environmental Services Holding Company (be’ah).
“Therefore, launching Sparklo in Oman is an integral part of our mission and aligns with Oman's Vision 2040 goals. We believe our model can be a significant step towards addressing these environmental challenges. Our experience and success in markets like the UAE and Qatar demonstrate that Sparklo's approach is effective and adaptable,” Kaplevich stressed.
Potentially thousands of Sparklomats are proposed to be installed across Oman – a move that will also open up business opportunities for established recyclers, logistics companies and other small businesses operating in the circular economy, according to the CEO.
“We collaborate with local logistics companies and various businesses. Since our model relies on motivation, we work with local establishments like restaurants, shops, and beauty salons. Our partnerships revolve around shared interests—motivating people to collect bottles and attracting new customers. People can use their bonuses for purchases at these places. Sparklo is enthusiastic about collaborating with Omani SMEs to deploy our RVMs and motivate local communities” Kaplevich said.
“We excel at what we do: combining advanced technology with strong B2C relationships to motivate people to collect and deposit packaging. We then work with expert local partners to ensure proper recycling. We are open to establishing new partnerships within the country, both with the government and local recycling companies. Our plan involves installing thousands of Sparklomats across Oman to collect all plastic bottles and cans in the country,” Sparklo’s founder added in conclusion.
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