Muscat: The Ministry of Heritage and Tourism's active participation in the Riyadh International Book Fair 2023 as the guest of honour within the Sultanate of Oman's exhibition area represents a multifaceted and comprehensive approach.
The ministry's engagement during the event, which spans from September 28 to October 7, 2023, underscores their commitment to promoting Oman's cultural heritage and tourist attractions.
One of the primary facets of their involvement is the introduction of their diverse range of scientific and specialised publications in the field of cultural heritage.
This initiative not only emphasises the ministry's dedication to scholarly research but also serves as a platform for sharing valuable insights into Oman's rich cultural heritage with a broader audience.
In addition to academic publications, the ministry is actively engaged in the dissemination of tourist brochures and informational materials. These materials play a crucial role in showcasing Oman's breathtaking tourist destinations, making them more accessible and inviting to visitors. This effort aligns with the Sultanate of Oman's broader strategy to promote tourism and cultural exchange.
The screening of promotional films during the event represents another dynamic aspect of the ministry's participation. These films serve as a visual window into the Sultanate of Oman's diverse and captivating tourist attractions.
Meanwhile, the English-language series, 'Windows into our Past,' documents archaeological missions and scientific endeavours, fostering a deeper appreciation for Oman's historical legacy.
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