Theatres across the world, including in the Sultanate of Oman, have been struggling to get the audience back since the start of the pandemic.
It was not only the pandemic-related measures that restricted moviegoers from going to theatres, but also the coming of age of Over-The-Top (OTT) platforms that allowed movie fans to view movies at home bypassing the traditional services.
According to theatre owners, recent big Hollywood movies helped the theatres to get back some of the audience.
In the Sultanate of Oman, Mission: Impossible – Dead Reckoning Part One and Oppenheimer helped some theatres to get the ‘Housefull” board back, while Barbie, expected to be released later this month, is also expected to get some audience.
According to Box Office Mojo, Oppenheimer has collected $430,893,620 worldwide so far, while Mission: Impossible managed to collect $453,852,770.
Speaking to the Observer, a theatre executive said, “Audience wants to see certain types of movies only in theatres, and it is nice to see the audience, including families, coming back to us, instead of waiting for OTT releases.” A moviegoer who went for Mission: Impossible said, “It was really a great sight to see full house theatres halls. It seems to be a much-need boost for theatres post-pandemic and OTTs.”