Muscat: While Artificial Intelligence (AI) has begun to touch upon all spheres of life and life will purely depend upon the 'created' intelligence, experts say that just as the emergence of computer which changed man lives, AI too will be a boon to the world.
AI will not be a threat but indeed AI is emerging as a proactive and intelligent companion, reshaping the landscape of employment opportunities.
Speaking to the Observer on the sidelines of the AI Marketing summit Oman, a one day conference on AI and its impact in the field of marketing that addressed several issues, challenges, options and benefits for corporates and business houses, Sorav Jain, Founder Digital Scholar and one of the speakers said the adoption of AI technologies promises a transition of jobs, where tasks are delegated more efficiently between humans and machines.
"As Artificial Intelligence (AI) makes its way to personal and professional lives, the threat of job loss lurks all around. Yet contrary to the fear of job loss, AI represents not a threat but a valuable ally that can revolutionise the world of work'," he said adding that "AI can be used as a 'friend' that is more smarter and proactive."
He further said that "While it is true that certain routine tasks might be automated, this paves the way for the workforce to focus on more complex, creative, and intellectually stimulating tasks that require uniquely human skills.”
Organised by Dentsu M21 at the Crowne Plaza Qurum, digital media experts from various walks of life shared their knowledge while the speakers kept the audience intrigued till the end.
“The AI marketing summit empowers marketers, business owners, and entrepreneurs to thrive in the digital age by harnessing the power of AI and staying ahead of the competition," Jain opined.
The event also showcased some of the best tools that one can use for marketing. Explaining Generative AI, Rishi Jain, co-founder Digital Scholar and another speaker said, “With Generative tools, we delve into the ways AI can become a powerful asset, enhancing our capabilities rather than undermining our value. Moreover, individuals can prepare themselves for this new landscape, harnessing AI's potential to unlock a world of opportunities. From text to image and text to video, AI will be able to assist small businesses.” He added for job seekers and employees alike, the key to thriving in this AI-driven era lies in understanding the transformative nature of AI and actively participating in one's professional development.
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