Tuesday, September 26, 2023 | Rabi' al-awwal 10, 1445 H
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Tur jewellery’s ethical mining journey


By Zuwaina al Sulaimani

Tur jewellery, is an exquisite fine jewellery brand founded by Safa al Buraiki, a gemologist graduate and diamond expert with the aim of evolving change in awareness of jewellery wear and ethical mining. The brand is a part of an NGO organisation Fair-minded based in South America. They are proud to be the first brand in MENA that provides and urges to be ethical and sustainable in promoting social development.

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Their Jewellery infuse the beauty of nature into their creations, drawing inspiration from Oman’s rich tradition and culture. With a profound respect for their heritage, the business conveys a story via each piece, exhibiting excellent jewellery that has been embellished and maintained in Oman. This dedication in maintaining heritage while embracing innovation distinguishes Tur jewellery in the market.

As a start-up business, they present Omani jewellery with an innovative approach which achieved through a unique position in the jewellery market in hand with the 1 of 1 bespoke customised piece that is embellished to fit their client’s satisfaction.

Tur jewellery gives intensive attention to detail, recognising the importance of each client’s persona, lifestyle, and goals, ensuring that everyone’s experience is distinctive. Their working techniques not only evoke sentimental relations with the client but also demonstrates their commitment to creating great craftsmanship.

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They are inspired by the historic monuments or motifs which are considered as a testament to appreciating Omani roots and heritage, as they story-tell through the art pieces they manufacture via visuals of heritage presenting fine jewellery that are adorned and restored, inherited down to younger generations.

Awareness in jewellery begins with educating the audience with the help of an expert team, to style, wear and invest in the right pieces such as gemstones, diamond and other high-end jewellery pieces. Tur jewellery’s experienced team delivers useful thoughts on styling, wearing, and investing in the perfect pieces, whether it’s gemstones, diamonds, or other high-end jewellery, with the goal of educating their audience on the art of jewellery. They offer a better appreciation for the fine craftsmanship that goes into each item by providing their clients with valuable information about fine jewellery.

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The brand uses modern technologies such as 3D designing and printing using software that aid in manufacturing high quality jewellery according to international standards. With modern technologies in specific 3D designs and printing, it helped in maximising the resources with minimum labour interference adding value to developing skills of the brand by hosting 3D jewellery design workshops to train individuals and national craftsmen & women the essential tools in the digital world to attain their skill pace.

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