Thursday, September 28, 2023 | Rabi' al-awwal 12, 1445 H
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Ramped up efforts to promote Dhofar for upcoming khareef

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The Ministry of Heritage and Tourism in Dhofar Governorate is actively preparing for the upcoming khareef season in collaboration with partners from various governmental and private sectors in the tourism industry. Their goal is to ensure the success of the season and enhance tourism services.

Khalid bin Abdullah al Abri, Director General of Heritage and Tourism in Dhofar Governorate, announced that the ministry is implementing an active programme to promote the khareef holiday. It includes a plan to host influential personalities from the Gulf and Arab regions on social media to create awareness. Additionally, the authorities are working closely with airlines and hotel establishments to carry out a joint promotional campaign.

The khareef season will be divided into three time periods, and attractive promotional packages will be designed in cooperation with airlines and hotels. To facilitate travel, direct flights from several regional and international airports to Salalah Airport will be operated, with over 160 weekly flights during the khareef.

In preparation for the season, the Ministry has been actively promoting Dhofar Governorate through conferences and regional and international travel and tourism markets. They participated in the Arabian Travel Market exhibition in Dubai last May, with the active involvement of Dhofar Municipality. Furthermore, they conducted promotional activities in the Saudi market and visited major cities in coordination with the Omani Embassy in Riyadh and the Tourist Representation Office. Specialists from Dhofar Municipality and representatives from tourism institutions participated to highlight the tourism potential of Dhofar Governorate and showcase the upcoming events and activities planned for the season.

Several historical monuments that are operated by the private sector, including the Al-Askar Tower and the Rakhyut Fort, will be opened during the fall season. Visitors will also have access to attractions such as the Kofan Heritage House and the Museum of Generational Communication in the state of Taqah.

Ahmed bin Muhammad al Ghassani, Director of Quality Control, announced that additional licensed hotel apartments will be added to the accommodation sector this year. They also plan to open a number of licensed tourism facilities, bringing the total number of hotel rooms in Dhofar Governorate to nearly 6,000.

The quality control team at the Directorate General of Heritage and Tourism in Dhofar Governorate conducts regular visits according to a scheduled plan to inspect hotel establishments and ensure their readiness to serve tourists. They hold meetings with specialists in hotel establishments to discuss their preparedness for the upcoming tourist season.

The team has confirmed that all hotel establishments are ready to receive visitors by meeting all the necessary requirements based on their approved classification. These preparations encompass all services, facilities, and the readiness of staff in the establishments. It also emphasizes the importance of collaborating with tourism companies and licensed guides approved by the Ministry.

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