

MUSCAT: The Sultanate of Oman, in association with UNICEF, is gearing up for the launch of a new nationwide campaign to promote wellbeing among children. The campaign, which aims to raise awareness through broadcast, print and social media, is led by a Task Force comprising officials from the Ministry of Information, Ministry of Education, Ministry of Health, Ministry of Social Development and the National Centre for Statistics and Information, as well as UNICEF. It is part of a broader initiative to encourage positive parenting practices in the country.
Young people are key to the future of our nation and it’s vital that they are supported from very early on in life, specifically by safeguarding their rights, ensuring quality social well-being services, and providing those with disabilities adequate social protection. On these terms, the campaign has been developed in response to an Oman-based study on key behaviours regarding early childhood education, inclusion, and adult supervision. It will focus on reinforcing the learning and social benefits of early childhood education and raise awareness of the services available to allow more children to enjoy fulfilling lives and their rights in society.
A ratified member of the United Nations Convention on the Rights of the Child since 1996, the Sultanate of Oman is amongst the top-ranking Arab countries in child protection and one of the leading countries that commit to providing children with education, healthcare and adequate protection.
The Ministry of Social Development hotline is available 24 hours a day, seven days a week, to help eliminate violence against children. To report any child-related incident one can dial 1555, or 1100 for the Child Protection Hotline.
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