Al Mouj Muscat wins most trusted brand award in ITC sector

MUSCAT: Al Mouj Muscat, Oman’s premium lifestyle and leisure destination, is celebrating the news that it has once again been voted the Most Trusted Brand in the Integrated Tourism Complex (ITC) sector of Oman’s Most Trusted Brands Awards.

The annual awards programme is in its sixth year and by inviting members of the public to vote for their favourite brands it shines a spotlight on the Sultanate of Oman’s best loved organisations, companies and products.

This year there were 45 different categories from banks and supermarkets to dental practices and paint suppliers and over 911,000 votes were received with Al Mouj Muscat coming out on top as winner of the nation’s best ITC having won the award previously.

Set along 6 km of beautiful coastline, Al Mouj Muscat launched in 2006 as Oman’s first ever ITC and today 4.9 million people visit it every year.

A joint venture between Majid Al Futtaim Properties, Omran and Tanmia, it has earned world-wide recognition and multiple awards for its vibrant mix of dining, leisure, entertainment and retail options and is home to 8,000 people from 85 different countries.

Within its playground of leisure and lifestyle opportunities are 85 cafés, restaurants and stores, a World 100 championship golf course, an elegant 400-berth marina, 5-Star hotels, pristine beaches, parks, landscaped boulevards and cycle tracks.

Commenting on the repeat win Nasser bin Masoud al Sheibani, CEO of Al Mouj Muscat said: “Al Mouj Muscat works tirelessly to create a unique and exceptional customer experience and winning this award once more is a true reflection of our lasting appeal.

Now, with the highly successful launch of Al Mouj Business Park, the first in the region to be located oceanside and within a golf course, our community offers an unparalleled destination for people and companies seeking the most exemplary way to live, work and play.

“Our visitor numbers grow year on year, further driving forward opportunities for success for the many retail and hospitality business partners located here. Al Mouj Muscat continues to attract significant and sustained tourism revenue both now and we remain committed to maintaining our place as Oman’s most trusted ITC.”