A campaign titled ‘What is On Your Plate’ was launched by the Public Relation major students of the Mass Communication Department at the University of Technology and Applied Science.
Dr. Said Salim Ahmed Jaboob, Dean of UTAS, Salalah, kicked off the campaign.
The campaign intended to raise awareness about a healthy diet.
Colors were used as indicators for the quality of food.
The theme colors were purposefully chosen as red, yellow/orange, blue/purple, white, green, and brown representing significant nutritional values that save humans from several diseases. According to experts, if we include rainbow-coloured food in our daily meal plan, we can complete our nutrient needs. In addition, the campaign also aimed to create awareness of wrong food combinations.
The campaign's target audiences were children, youth, adults, and the elderly from all spheres of society. The UTAS students visited many schools to ensure the campaign's effectiveness, including the British School and Al Nahda Arabic School in Salalah. They enacted a short play aiming to raise awareness about healthy eating since the beginning of school life. In addition, they distributed rainbow colors stickers to young children with the campaign's key message. An awareness lecture was also conducted in Al Nahda school as part of the activity.
Dr. Abeer Salem Saad al Muqaddam, General Physical from Sultan Qaboos Hospital, was invited to lecture on healthy eating. During her lecture, she mentioned that Dhofar was on top for having the maximum cases related to obesity, with the cause being unhealthy diet intake. Therefore, she enforced the need to maintain nutrition by following the basic rules.
Dr. Alamir al Alawi, Assistant Dean UTAS, distributed certificates to the sponsors and contributors.
Millennium Hotel, Dr. Nutrition, Safar Perfume, Dukan Alasal al Omani, Nine Beauty, and 1Bite for Healthy Diet were some of the supporting sponsors for the campaign.