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EDITOR IN CHIEF- ABDULLAH BIN SALIM AL SHUEILI

Alfardan Motors takes media for drive experience of Ferrari Portofino M and Ferrari Roma

Alfardan Motors, the official Ferrari Importer in Oman, has provided high-profile media in the Sultanate a special opportunity through an exclusive drive experience, to drive the Prancing Horse brand’s Ferrari Portofino M and the Ferrari Roma, which encapsulate the concepts of ‘A Voyage of Rediscovery’ and ‘la Nuova Dolce Vita’ respectively.


Beginning at the Ferrari showroom located in Muscat, the guests attended a briefing session and received professional guides on the dynamics of both models before getting behind the wheel, feeling the open air of the convertible Portofino M and the combination of sports and luxury of the Roma. The guests drove through the streets of Oman to reach the W Hotel on the beachfront, where they were treated with an elegantly luxurious experience that mirrors the Ferrari Lifestyle.


The Portofino M is the first Ferrari to be presented in the wake of the company’s temporary closure due to the Covid-19 crisis, making it the symbol of a voyage of rediscovery. It is the (re)starting point for Prancing Horse’s pursuit of innovation whilst fully respecting its heritage, passion and constant search for perfection. All of these values are reflected in the new Portofino M. In fact, the ‘M’ in its moniker stands for ‘Modificata’, which in Ferrari nomenclature refers to cars that have undergone an evolution that has significantly boosted their performance.


There is no shortage of technical innovation in the stunning Ferrari Portofino, the most notable being its redesigned powertrain, a brand-new eight-speed gearbox and the five-position Manettino that includes a Race mode, an absolute first for a Maranello GT spider. As a consequence of these and many other new features, the Portofino M guarantees an unprecedented combination of authentic GT performance, driving pleasure, agility and exceptional versatility in everyday driving contexts.


The Ferrari Roma, an icon of Italian design, represents the pinnacle of performance in the category, thanks to its turbo-charged V8 from the family of engines that has won the overall International Engine of the Year award four years running. In this version, the engine reaches 620 cv at 7500 rpm and is coupled with the new 8-speed DCT gearbox that was introduced on the SF90 Stradale. With its distinctive flair and style, the car is a contemporary representation of the carefree, pleasurable way of life that characterised Rome in the 1950s and ‘60s. The Ferrari Roma offers discerning clients the finesse and refinement that brings the concept of “la Dolce Vita” right up to date.


The Roma also features harmonious proportions and elegantly balanced volumes which are very much in line with Ferrari’s front-engined grand touring tradition. Timeless and sublimely refined, from a technical point of view the Ferrari Roma introduces a series of unparalleled features that put it at the top of its segment in terms of performance and driving enjoyment.


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