Mai al Ghadani
@MaiMohammed881
The Football Fans Festival has become a promotion point for many small and medium enterprises (SMEs). As of now, 90 SMEs participated in the Football Fan Festival’s SME corner.
Participants from SMEs confirmed that their products were very popular with visitors, explaining the importance of holding festivals and entertainment events and their role in promoting their products and empowering their projects.
The festival is a marketing window and an opportunity to reach a broad segment of visitors. Interactive games enhanced by modern technologies, competitions and live entertainment shows, along with a wide range of options and experiences, made for the Football Fan Festival, which is held at the Oman Convention and Exhibition Center, an ideal destination for all family members, along with more than 90 small and medium enterprises participating in the festival.
Jamal bin Muhammad al Masrouri, Director of the Department of Identity and Corporate Communication at Omran Group, said: “The festival site can accommodate more than 4,000 people, stressing that the festival has witnessed a great turnout by citizens, residents and tourists, and the numbers have been increasing since the beginning of the festival’s announcement. The festival targets all segments and not only to watch the matches, but it is also a tourist entertainment destination to enjoy many events and activities. Sites have been allocated for restaurants, games and shopping, and health and safety aspects have been taken into account.
Al Masrouri added: “The area designated for 12 local restaurants is rotated weekly to give small and medium enterprises a greater opportunity to participate and promote their products and projects. In addition, to a place designated for the Omani Tayseer platform, which brings together the products of productive families and Omani projects under one roof and takes care of the packaging, promotion, marketing and sale process.
In the course of interactions, the participating SME representatives admitted that direct marketing played an important role for MSEs in the festival. Hamdan bin Ali al Saqri, partner and founder of Fawah Aromatics Company, said: “The festival has a major and essential role in attracting tourists and visitors to his institution.”
Al Saqri explained that he started marketing his products through social media and direct marketing by meeting with representatives of factories and companies, presenting the products in scientific ways, and participating in international forums.
He pointed out that his products are distinguished by the fact that they are extracted from aromatic trees and plants that are unique to the Wilayat of Al Jabal Al Akhdhar and are distinguished by their quality, as he produces white and red rose water, olive oil, basil water, yassa, frankincense oil and other natural essential oils in addition to natural cosmetic products.
Abdul Malik bin Khalfan al Masoudi, the owner of the Orto Café project, indicated that the festival contributes to highlighting and focusing on local projects and gives them the opportunity to appear and promote.
Also, the festival provides an opportunity for small and medium enterprises to reach a wide segment of consumers, introduce visitors to their commercial identity, and meet customers. And meet with them and take their notes and meet their needs and desires.
Al Masoudi markets his project by producing videos and being present in lively and active places where festivals, events and entertainment activities are held. In addition, to participate in consumer exhibitions and digital marketing through social media such as Instagram.
Mohammed bin Rashid al Qaidi, the representative of the Al Bdour Scents Project for incense and perfume products, confirmed that his products are very popular, given that the festival receives visitors from inside and outside the Sultanate of Oman, explaining that social media has contributed to marketing and promoting local products. Also, he plans to open a factory for its products, as the current products are made by local hands at home, and he seeks to open branches of his project in the countries of the region due to the good sales in the neighbouring countries.
Raya bint Juma al Mughairyah, the owner of the project, said, “Visitors well received Ummi’s kitchen and cafe to the festival to taste traditional and popular Omani dishes, noting that she participated in the festival to introduce visitors and tourists to the traditional Omani meals that characterise the Sultanate of Oman and to promote and market her project.”
The consumer exhibitions and local events are a marketing window for Omani projects. They seek to promote their products and projects as an Omani brand, even inside or outside the Sultanate of Oman.
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