PARIS: Fossil fuel firms are misleading the public about their moves to cut greenhouse gases and curb climate change — and social media are hosting ads that perpetuate this “greenwashing”, researchers say.
AFP Fact Check took an in-depth look at how this is happening. The full report, including lobbying and communications fact boxes on 10 top oil and gas companies, is at http://u.afp.com/wDuA.
Many companies have vowed to reach the “net zero” level of greenhouse gas emissions needed to keep global warming below 1.5ºC under the Paris climate accords, the threshold established by scientists for avoiding the worst impacts.
At the same time, research shows, they are advertising and lobbying for more drilling and burning of the fossil fuels that are heating the Earth’s surface.
Leaders and businesspeople agree that changing how we warm our homes and power industries is no simple task.
But critics say the gap between slogans and action undermines meaningful efforts to cut emissions.
In a study published by the open-access science journal 'PLOS', scientists analysed the gap between talk and deeds on climate and low-carbon energy by four big oil companies: BP, Shell, ExxonMobil and Chevron.
Their green strategies “are dominated by pledges rather than concrete actions”, concluded the study, under lead author Mei Li of Tohoku University in Japan.
“Until actions and investment behaviour are brought into alignment with discourse, accusations of greenwashing appear well-founded.”
A search on the Facebook pages of big oil and gas firms and the social platform’s Ad Library shows that companies are posting green slogans while also running ads urging customers to “fill up your tank” or win “a year’s worth of gasoline”.
Contacted by AFP, the companies detailed plans to develop lower-carbon energy sources and measures such as carbon capture and storage — a method currently not advanced enough to be very helpful, according to the International Energy Agency (IEA).
ExxonMobil and Chevron spokespeople insisted that due to energy demand, the scenarios foreseen by the Paris deal and the IEA mean fossil fuels will have to play a part in the transition.
Watchdogs also see greenwashing in environment-friendly but limited gestures by firms that campaigners say distract attention from their climate-harming operations.
Digital monitor Eco-Bot.net monitors cases where an online post “selectively discloses the company’s credentials or portrays symbolic actions to build a friendly brand image”.
It flagged ads and posts on protecting silkworms (Mexican cement firm Cemex), frogs (gas firm TransCanada), possums (Eletronuclear, subsidiary of Brazilian power firm Eletrobras), forests (various companies, including Spanish oil company Repsol) and one by US giant ExxonMobil on recycling fishing ropes in Patagonia.
New York-based greenwashing researcher Genevieve Guenther told AFP the key is to measure pledges against two standards: The UN Intergovernmental Panel on Climate Change’s (IPCC) net-zero date of 2050 and the IEA’s clean 2021 energy transition roadmap.
The latter says that to meet the 2050 target there would have to be “no investment in new fossil fuel supply projects” from now on. Any company planning new investments while also trumpeting net zero targets, Guenther said, is guilty of greenwashing.
An analysis by London-based research group InfluenceMap showed the five biggest publicly traded oil and gas companies spent $1 billion over three years to push misleading climate messages on Facebook. — AFP
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