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EDITOR IN CHIEF- ABDULLAH BIN SALIM AL SHUEILI

Ali al Habsi opens first Belkin showroom

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Ace Omani footballer Ali al Habsi has opened the first Belkin exclusive showroom followed by another one at the Mall of Oman and in City Centre Qurum respectively.


These showrooms, opened in association of their local partnership with AAMAAL LLC, will serve the customers with the latest range of Belkin products while creating brand awareness across the region.


"I am truly honoured to be representing a globally renowned brand like Belkin in the Middle East, and I look forward to contributing to the brand's continued success in the Sultanate of Oman and the Gulf region," said Ali al Habsi.


Speaking to the Observer, Fawad Mir, Regional Managing Director of Belkin EMEA, said the company would continue to expand and grow its business while keeping customer centricity at the heart of its operations.


"The retail environment in the region is increasingly sophisticated, with customers looking to experience products before making their buying decisions. Our two new stores in Oman is based on our customers in the centre," he said.


The stores will offer a one-of-a-kind retail experience for customers across Oman to explore products in an interactive setting. A custom-built video wall at the storefront and audiovisual projections on the inner LED screens will guide consumers through the product journey. Customers will also have access to a customer experience desk with an experiential display showcasing top-selling products in categories such as audio, power banks, Magsafe charging products and more. The full range of Belkin products will be in stock with trained salespeople to guide customers through the product experience. The stores will also host exclusive product launches and special events for customers.


"This is an important milestone in Belkin's journey in Oman and the region. Belkin stores aim to provide state of the art customer experience, which the brand has to offer," said Shaikh al Harith al Khalili, Executive Partner at AAMAAL LLC.


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