Oman Daily Observer rolled out its website on November 18, 1997, the same year the Sultanate of Oman launched the Internet. In the preceding years, the website was updated every day at 12.30 pm! Now Observer is present across platforms and apps to provide reliable news real-time 24x7. Whether it is pandemic or cyclone, digital Observer has updated news when it happened and pushed back the onslaught of fake reports.
The digital space in the Sultanate of Oman and the rest of the world is teeming with websites, apps and a plethora of social media platforms, which spews zillions of posts, news updates, photos and videos.
In the past 25 years, the journalistic sphere has gone through radical changes and transformations across the globe, progressively adapting to the contemporary global trends in news‐making. For the media industry, 2021 was a year of profound and rapid digital changes following the shock delivered by Covid-19 pandemic.
The pandemic has accelerated the shift to digital from print. Ever since newsrooms across the globe started shifting focus to digital from traditional print, Oman Daily Observer also has embraced the digital under the guidance of Editor-in-Chief Abdullah al Shueili.
Today, the Oman Daily Observer website and digital portfolios across social media platforms are well recognised in the Sultanate of Oman and in the region for its objective, accurate and unbiased reporting.
Oman Daily Observer website, Facebook, Instagram and Twitter have thousands of unique followers, making it the country’s number one English newspaper in the digital front.
Despite being a small team, Observer Digital has proven its worthiness by bringing out the latest updates and news with unmatched speed and accuracy in the Sultanate of Oman, earning ‘the most trusted news source in Oman’ tag. Ever since the coronavirus pandemic started ravaging across the country, the online team swung into action by providing all necessary updates on the virus outbreak in text, video and graphics format to the readers. The Observer online team was at the forefront of the crisis, keeping the readers well-informed on the directives from the Ministry of Health and other government establishments.
Today, Observer online is popular among the citizens and expatriates for objective and trustworthy news.
Our recently relaunched website with state-of-the-art features has already earned praise among readers and industry experts. The website has a futuristic user interface and experience design. With dedicated pages and subpages for Oman, Business, Features, Sports, World, Opinion, Videos, Podcast, E-paper and Classifieds, the website gives readers the freedom to customise and explore content seamlessly. The online team handles news flow independently with reporters to file breaking news and updates for the website exclusively. Oman Daily Observer online is working on a new mobile app for Android and iOS platforms, expected to be released this year. Once released, this will be the first dedicated news app in the country.
The video team produces daily news videos based on local and international issues in a mobile-friendly format. With help of the online team, the Video Editor produces in-depth documentaries, shedding light on the rich cultural and traditional heritage of the Sultanate of Oman. Videos on tourist attractions and unexplored places are well received among Observer’s social media followers.
Observer online has a dedicated graphics wing to feed social media platforms and the website with illustrations and graphics. These graphics adds value to the stories, making them visually stunning and informative. News cards are well-received among our social media followers which often go viral across platforms.
Observer online team has forayed into podcasts territory with regular analysis and talk shows based on the front-page stories.