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Bahwan International Group joins hands with TVS Motor



Aiming to offer a wide range of mobility solutions to the region, Bahwan International Group LLC (BIG) signed an agreement with TVS Motor Company, a renowned Indian multinational automotive company.

The agreement was signed between Shaikh Ahmed Bahwan, Chairman Bahwan International Group and Sudarshan Venu, Joint MD at TVS Motor Company at the Bahwan International Group,

The tri-party deal arrangement will allow ARATA International FZC in Iraq to be the new distributor for TVS Motor products including two-wheelers and three-wheelers in the Middle East region. Taking it forward, the groups will also explore other avenues of cooperation in Oman and India.

"We are happy to announce the partnership with a multinational brand like TVS Motor Company which will help us in bringing a wide range of mobility solutions to the region and to cater to the requirements of a broad range of customer segments in the country," said Abdullah Bahwan, Executive Director, Bahwan International Group.

"The quality prowess of TVS Motor Company combined with our strong understanding of the market will definitely create an impact in mobility space in Iraq," he added.

ARATA International FZC, a subsidiary of Bahwan International Group (BIG) registered in the UAE enjoys a strong presence in the MENA region. TVS Motor is one of the top five two-wheeler companies globally with a presence in over 70 countries across Africa, South East Asia, the Indian Sub-Continent, Latin America and the Middle East.

"We are glad to partner with a reputed group like ‘BIG’, to strengthen our presence in the MENA region. The vast business experience, deep understanding and diverse industry knowledge of the ARATA International FZC will definitely help us expand and grow together," said Sudarshan Venu, Joint Managing Director, TVS Motor Company, adding that this association with the BIG is a significant step towards further expanding and bolstering TVS Motor Company’s market presence in Iraq.

Bahwan International Group (ARATA International FZC) and their channel partners plan to operate more than 30 dealerships for TVS Motor Company. The dealerships will include state of the art 3S dealership facilities in all the major cities of Iraq with after-sales service, and spare parts support in tier-2 cities to expand the TVS presence in Iraq.


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