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EDITOR IN CHIEF- ABDULLAH BIN SALIM AL SHUEILI

Khedmah signs pact with Simpa Marketing Research to enhance customer experience

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MUSCAT: Continuing its efforts to enrich customer experience, Oman Investment & Finance Co (Khedmah), one of the leading Investment and Services Companies in the Sultanate, recently signed an agreement with Simpa Marketing Research, with the objective of identifying customer service areas where the company can better experience through enhanced service.


Under the agreement, a survey will be conducted to find the latest trends in the market and aspirations of consumers. Additionally, the survey shall evaluate clients’ satisfaction levels with Khedmah’s services. The agreement was signed by Saud Ahmed Al Siyabi, Chief Operating Officer of OIFC, and Mr. Suhail Khan, General Manager of Simpa Marketing Research.


Furthermore, Simpa will implement surveys that targets various segments of Khedmah’s clients and gauge their satisfaction on the company’s services such as electricity, water and telecommunications bills payment as well as phone recharge, electricity prepaid meter and others.


Furthermore, it will conduct questionnaires and interviews that evaluate customer experiences and showcase their aspirations. Ultimately, it shall submit a comprehensive and detailed report exhibiting outcomes and recommendations to OIFC.


Commenting on this collaboration, Mohammed bin Nasser al Jabri (pictured), Customer Experience Manager at OIFC, said: “As part of its customer-centric approach, Khedmah constantly aspires to improve customer satisfaction and enrich their experience by enhancing the efficiency and quality of its services and operations.


Therefore, OIFC collaborates with experts in order to develop its offerings and acquire knowledge of consumers’ needs. Our agreement with Simpa is aimed at enhancing our communication with customers and elevate their experiences by making it safe, seamless and swift. We endeavour to provide a unique experience for the beneficiaries that lives up to their expectations. By doing so, we shall continue our journey toward excellence and innovation.”


OIFC’s exerted efforts are aimed at fulfilling clients’ changing requirements by providing them with effective and easy services.


Through its user friendly and digital solutions, Khedmah mobile app serves as a testament to the company’s vision and objectives. During the past period, the number of Khedmah users witnessed a noticeable rise due to the increased societal awareness about the application’s various effective and beneficial services.


Ease of use, flexibility, along with paying all bills at the push of a button via a mobile phone, were paramount factors for the growing demand. OIFC is one of the leading investment and services company and specialises in billing, collection & debt factoring for electricity, water and telecom services in the Sultanate of Oman.


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