NBO, Loylogic announce strategic partnership

National Bank of Oman (NBO) and Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programmes, have announced a strategic partnership on Loylogic’s PointsHub and PointsPay solutions for the Nuqati Rewards programme.

Nuqati Rewards is the country’s first and only free loyalty programme that rewards members with points for their day-to-day banking on a wide range of banking products and services.

Customers can redeem their points through a host of options including travel, bill payments and shopping. Through this collaboration, NBO aims to extensively broaden its Nuqati rewards offering with an innovative platform in order to increase programme member engagement and retention.

Loylogic is providing its state-of-the-art PointsHub and PointsPay solutions to the programme, thus opening up many point redemption and collection options for Nuqati Rewards members.

Customers can now redeem their Nuqati points on merchandise on the Reward Store and an enhanced travel option. The programme now offers a powerful reward catalogue including products from leading brands, as well as useful features like points-and-cash payments and personalized, real-time member targeting.

Maha al Raisi (pictured), Head – Retail Products, at NBO, said, “At NBO, not only do we bring the latest, most state-of-the-art products and services to our customers, but we aim to give them the best banking experience possible. We are constantly finding ways to upgrade and maximise our popular Nuqati programme and are delighted to team up with Loylogic to give more rewards than ever before, simply through banking with us. Now, customers can access and manage their Nuqati account through the app, making it even easier.”