With its white and multicoloured houses perched on the mountainside above the crystalline waters of the Mediterranean, Italy’s Amalfi coast is an ideal holiday location but it is suffering.
The beauty of the villages of Sorrento, Positano and Amalfi is world famous, but today the normally bustling streets are practically empty. With fewer boats bobbing around the harbour and no traffic jams on the coast road leading to the villages, it has an air of low season.
The problem is a lack of visitors, particularly from across the Atlantic. The ongoing COVID-19 pandemic means that tourists from the United States – where cases continue to rise – are not currently allowed into Europe.
“In previous years we had 80 percent foreign tourists, and half of those were from North America,” the head of the local tourist association, Andrea Ferraioli, told AFP.
Agricultural union Coldiretti estimated that their absence will cost the Italian economy 1.8 billion euros ($2 billion) this summer.
Some 13 percent of Italy’s GDP comes from tourism, a key driver of jobs in the country.
On the Amalfi coast near Naples most of the small family businesses only opened in early June due to Italy’s long lockdown, while the region’s many luxury hotels only opened this month.
Perched on the rocks in Positano and with a spectacular sea view, the Le Agavi hotel welcomed its first guests on July 1. But greeting them were only half its usual 110 employees.
“We had exceptional occupancy last year, around 93 percent, but now we’re at around 60-65 percent,” said owner Giovanni Capilongo.
But reservations were in from tourists from the United States, Canada and Australia for September and October, Capilongo said.
“They account for (on average) 82 percent of our guests and we hope that the market can take off again,” as international flights resume, he said.
Hotel operators hope that since the season started late, it may continue longer into November.
Meanwhile, Italians who usually account for only five to seven percent of guests are today the majority.
Among them were tourists Mario Bocci and his Brazilian wife Elisabeth De Assis, who said they usually go abroad on holiday.
“So many foreigners come to Italy, but we Italians don’t make the most of its beauty. We’ve rediscovered it,” Bocci said.
A handful of tourists were making the most of the balmy early evening with a cocktail at Positano’s Palazzo Murat, an early 19th century architectural jewel.
Although only around a quarter of the hotel’s rooms are filled during the week, the hotel manages 80 to 90 percent occupancy at the weekend, “with lots of Italians,” said co-owner Tanina Vanacore.
US tourists have flocked to Positano – where colourful cliffside homes overlook the clear blue waters – for decades, Vanacore said.
“Americans gave Positano its grandeur and today we’re really feeling their absence.”—AFP