Vice Media takes its edgy journalism to the Middle East

DUBAI: Vice Media is bringing its edgy style of journalism to the Middle East to tap what it believes is an underserved market of young, digital hungry consumers. Vice announced its arrival with a party on Wednesday at the glitzy Armani Hotel in the world’s tallest tower, the Burj Khalifa, in Dubai, the global trade hub where the New York-based company will set up its regional headquarters. Vice reckons the region’s youthful population coupled with some of the highest smartphone penetration rates in the world in countries such as Saudi Arabia and the United Arab Emirates make it an ideal market to expand into.— Reuters