Al Maha launches Vita Plus premium fuel

MUSCAT, SEP 6
Al Maha Petroleum Products Marketing Company has launched Vita Plus - its latest premium fuel product - as part of its efforts to offer advanced fuel solutions that meet the evolving needs of motorists in Oman and provide a smoother and more efficient driving experience.
Vita Plus features an advanced formulation enhanced with high-performance additives designed to help improve combustion, reduce carbon deposits and maintain engine cleanliness, supporting smoother and more consistent engine performance.
The new fuel will initially be available at three selected Al Maha service stations — Ghala South 2, Barka Al Aqeer and Al Ghubra — allowing customers to experience the product and its features. The company plans to make Vita Plus available at additional locations at a later stage.
The advanced cleaning agents incorporated into Vita Plus are designed to help keep internal engine components, including valves and pistons, clean, while also supporting the cleanliness of the fuel delivery system.
The formulation is also intended to promote more stable ignition and improved acceleration response, contributing to a smoother driving experience.
Vita Plus is compatible with a wide range of petrol-powered vehicles, from compact cars and sport utility vehicles (SUVs) to high-performance vehicles.
The fuel has also been developed to support long-term engine efficiency by helping reduce deposits, wear and other factors that may affect the performance of engine components, while supporting a more stable combustion process.
Commenting on the launch, Eng Hamad bin Salim Al Maghdri, CEO of Al Maha Petroleum Products Marketing Company, said the introduction of Vita Plus reflects the company's commitment to providing advanced, high-quality fuel solutions that meet the needs of motorists in Oman.
“Vita Plus has been developed to combine engine care with smooth and reliable performance, in line with the expectations of our customers and their everyday driving needs,” he said.
Al Maghdri added that as vehicle technologies continue to evolve, motorists are increasingly looking for fuels that offer value beyond everyday mobility.
“Through Vita Plus, we are providing our customers with an additional premium fuel option featuring a formulation designed to support performance, protection and reliability,” he said.
Vita Plus has undergone extensive testing covering more than 20,000 kilometres on Omani roads, involving a number of vehicles to assess its performance and reliability under local driving conditions. The testing was conducted by an independent testing team.