'Rouwaj' programme seeks to develop youth projects

SUHAR: A programme codenamed 'Rouwaj', organised by the Youth Centre in partnership with Sohar Port and Free Zone, concluded in the Wilayat of Suhar on Wednesday. The programme included a training course on empowering owners of small business projects and youth products and enhancing the projects' and products' readiness to compete and grow in the market.
The closing ceremony was held under the auspices of Mohammed bin Sulaiman al Kindi, Governor of Al Batinah North.
'Rouwaj' programme benefited 100 young men and women, aged between 20 and 34 years, from Al Batinah North Governorate. It focused on helping participants convert their ideas and products into tangible projects that are capable of growing in a sustainable manner and competing in the market.
The programme dealt with key topics related to the needs of business owners, including initiating and developing products, market analysis, marketing, pricing strategies, and skills of persuasion and negotiation. It also included designing brand identity, visual marketing, managing stores through social media platforms and the fundamentals of financial management of small businesses. - ONA