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Firefighters battle blaze at Russia's Wildberries

Smoke rises after a Ukrainian drone attack on a Wildberries warehouse, in Novosemeykino, Samara region, Russia, August 2, 2026, in this still image obtained from a video. SOCIAL MEDIA/via REUTERS THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY. NO RESALES. NO ARCHIVES. NEWS USE ONLY.
 
Smoke rises after a Ukrainian drone attack on a Wildberries warehouse, in Novosemeykino, Samara region, Russia, August 2, 2026, in this still image obtained from a video. SOCIAL MEDIA/via REUTERS THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY. NO RESALES. NO ARCHIVES. NEWS USE ONLY.

MOSCOW: More than 200 firefighters ​were battling a fire ​at a warehouse run by Russian online retailer Wildberries east of Moscow following a Ukrainian drone attack on Monday, as Kyiv's campaign against the e-commerce giant intensified. Alexander Avdeyev, the regional governor of Vladimir, ⁠said 203 firefighters and 67 pieces of equipment ⁠had been deployed to tackle Monday's blaze, which measured 100,000 square metres (1.07 million square feet), equivalent to about 14 soccer fields.
Wildberries confirmed the attack and said ​all staff had ⁠been evacuated and deliveries and shipping orders ​had been rerouted to other warehouses. The company's founder and CEO, Tatyana Kim, has called the Ukrainian attacks - ​which have targeted more than a dozen Wildberries sites since July 18 - 'acts of terrorism'. Kyiv has sought to disrupt the operations of the company that is often described as Russia's answer ‌to Amazon and is a linchpin of the consumer ​economy.
Kim said businesses across 10 countries had suffered significant ​losses as ⁠a result of the attacks and that Wildberries was working with the Russian government to mitigate the impact on ​vendors using its platform. Avdeyev said a ⁠young man ​had sustained a non-life-threatening head wound in the attack and was being taken to hospital. Another young man had an injured finger, while a woman had ​also suffered what the governor described as minor ​injuries to one of her legs. — Reuters