The hidden economy beyond the farm gate
Oman’s agricultural ambition should be measured not only by what its farms produce, but by how much value survives the journey to the consumer.
Published: 03:07 PM,Jul 11,2026 | EDITED : 07:07 PM,Jul 11,2026
We tend to think of agricultural success as something that happens in the field.
We count the land cultivated, the tonnes harvested and the percentage of domestic demand covered by local production. We ask farmers to raise yields, adopt technology and use less water.
These are important ambitions. But they tell us only how much food is produced — not how much economic value survives after production.
A crop does not become a successful product simply because it has been harvested.
It must still be collected, transported, stored, graded, packaged, marketed and sold. At every stage, value can be protected, increased or lost.
This is the part of agriculture Oman should examine more closely.
A farmer may deliver a good harvest and still finish the season with a poor return. Too many growers may bring the same crop to market at once. Transport may arrive late. Storage may be unavailable. A buyer may know that the farmer cannot afford to wait.
The produce reaches the market, but much of its value does not remain with the person who produced it.
This is not only a farmer’s problem. It is an economic one.
A tomato carries more than its retail price. It contains water, energy, labour, fuel, finance and months of risk. When it spoils or is sold at an unsustainable discount, Oman loses part of every resource invested in growing it.
In a country where water is limited, that loss deserves particular attention. Producing more from scarce resources is important. Allowing less of that production to lose value may be equally important — and sometimes cheaper.
The State Council’s recent examination of the plant agricultural sector points in the right direction. It places value addition, innovation and stronger distribution chains alongside the familiar questions of water, financing, legislation and research.
That is a necessary shift in the debate.
Agriculture cannot be judged only by what leaves the farm. It should also be judged by what reaches the consumer, what income returns to the producer and what further activity is created through logistics, packaging and food processing.
Oman has already shown that intervention after the farm can produce real results.
The move to the integrated facilities at Silal improved the handling, cooling and storage of fruit and vegetables. Reported spoilage fell sharply compared with conditions at the former wholesale market.
The lesson is not simply that Oman needed a better market. It is that the design of the chain matters.
When storage, inspection, transport and trading work together, less value disappears. But a modern wholesale market cannot recover value already lost before the crop reaches it.
The next frontier therefore lies closer to the farm.
Farmers need to know what the market is likely to require before they plant, not after they harvest. They need access to collection and storage without being forced to build those facilities individually. Small producers need ways to combine volumes so that they can meet the requirements of supermarkets, hotels, processors and other large buyers.
Above all, they need more negotiating power over a product that loses value with every hour it remains unsold.
This may help explain one of the more frustrating contradictions in agriculture: farmers can receive weak prices while consumers continue to pay relatively high ones.
The answer is not always that someone in the middle is making excessive profit. Sometimes the chain itself is expensive, fragmented and inefficient. Transport is duplicated. Volumes are inconsistent. Products pass through several hands. Losses are absorbed and then reflected in the final price.
That is why the solution cannot be another campaign telling farmers to grow more.
Production without an organised route to market can deepen oversupply rather than strengthen food security.
Nor is the answer to guarantee a buyer for every crop. Agriculture remains an economic activity. Producers must respond to quality, price, water availability and real demand.
The state’s role is not to remove commercial discipline. It is to ensure that viable production is not undermined by avoidable weaknesses in the chain.
Food processing should be part of that equation. A crop that cannot be sold fresh may still have value as juice, sauce, dried food, animal feed or an industrial ingredient. Without processing, a farmer often has only a brief window in which to sell. With processing, the commercial life of the harvest becomes longer and the economic base around agriculture becomes wider.
This is where farming becomes more than production.
It becomes transport, storage, manufacturing, branding, retail and employment. It becomes an economic ecosystem rather than a field of separate projects.
Oman’s agricultural performance should therefore be measured more intelligently. Tonnes produced remain important, but they are not enough.
We should also ask how much reached the market in good condition, how much of the final value returned to the producer, how much was processed locally and how much water and energy were effectively lost through spoilage and poor distribution.
These questions would not diminish the progress made in local production. They would help Oman extract more value from that progress.
The country may still need to grow more of certain products. But its next agricultural breakthrough may come from something less visible: making sure that what is already grown travels further, lasts longer and rewards the people who produced it.
The farm gate should not mark the end of agricultural policy.
Economically, it is where the real work begins.