Omanis embrace new holiday destinations this summer

MUSCAT: Travel agencies across Oman are witnessing strong demand for summer holidays as easing geopolitical tensions and the peak vacation season encourage more people to head overseas. While traditional favourites remain popular, a growing number of travellers are exploring emerging destinations, seeking authentic cultural experiences, nature, and greater flexibility in planning their holidays.
Cooler temperatures, quality family time, and the opportunity to disconnect from daily routines are among the main reasons driving travel this summer.
'A perfect destination in my eyes is one that gives me a new perspective on life, one that feels like a fresh breath of air, allowing me to come back home as a new person,' said Dr Zahra al Marhali.
According to Isa al Harthy, a retired airline manager, tour operator and tour guide, popular destinations this season include Kuala Lumpur, Bangkok, Istanbul, Zanzibar, Vietnam, Kazakhstan and Uzbekistan. Kerala in India has also emerged as a favourite, with one group of Omani women recently travelling there together.
Group travel continues to gain popularity, especially among first-time or hesitant travellers, as it offers companionship, convenience and greater confidence while exploring unfamiliar destinations. Most holidaymakers are spending between seven and 12 nights abroad, while others are opting for extended two-week vacations.
Salem Hassan, who is currently holidaying in Bosnia and Herzegovina, said he has been captivated by the country's scenic landscapes and historic architecture.
'I am enjoying the scenic nature and the historic buildings that showcase the traditional architecture,' he said.
For Nasser al Kindi, Zanzibar remains the ultimate getaway.
'Zanzibar is currently my favourite destination. I fell in love with it from the very first time I visited. Its breathtaking coastline is simply extraordinary,' he said.
He highlighted Paje on Zanzibar's east coast as a paradise for water sports enthusiasts, where the refreshing Indian Ocean breeze and occasional summer showers create an unforgettable atmosphere.
'The fresh seafood, the warm and welcoming people, and the unique charm of the island make you feel surprisingly at home — almost as if you were in Oman. What makes the experience even more special is the deep historical and cultural connection between Oman and Zanzibar. The shared heritage, traditions, architecture and hospitality create a sense of familiarity and belonging that is hard to describe,' he added.
With direct flights from Muscat, he believes Zanzibar offers the perfect short-haul escape for those looking to unwind in a tropical setting.
Fimitha Ibrahim, founder of Trips on Maps, said travel habits among Omanis have undergone a significant transformation since the Covid-19 pandemic.
'Travel is no longer viewed as an occasional luxury but has become an important part of many families' lifestyles. During the summer 2026 season, we are seeing strong demand for both traditional and emerging destinations, with travellers looking for authentic experiences, nature and cultural discovery,' she said.
She noted that Russia, Kazakhstan and Southeast Asian destinations such as Thailand, Malaysia, Indonesia and Vietnam, along with Kerala in India, are attracting increasing numbers of Omani travellers because of their natural beauty, pleasant summer climate, family-friendly attractions and competitive travel costs.
For European holidays, she observed that many Omanis are now planning trips independently rather than relying entirely on package tours. Travellers are increasingly booking flights and accommodation themselves and renting cars to explore destinations at their own pace, reflecting a growing preference for flexibility and personalised travel experiences.
Families are also placing greater emphasis on educational and experiential travel.
'Parents want their children to discover different cultures, experience nature, visit museums and attractions, and gain a broader understanding of the world through travel,' she said.
Nature-based tourism continues to be one of the strongest drivers of travel decisions, with mountains, lakes, forests, waterfalls, countryside retreats and outdoor adventure activities becoming increasingly attractive compared to traditional shopping-focused holidays.
Travellers are seeking destinations that offer relaxation, fresh air and memorable experiences, while social media continues to shape travel choices, inspiring people through photographs and videos to explore destinations that were previously unfamiliar to the Omani market.