NBA star Curry signs 10-year deal with China's Li-Ning

SAN FRANCISCO, United States: Four-time NBA champion Stephen Curry ended his sneaker free agency on Monday, announcing a 10-year deal with Chinese company Li-Ning after leaving Under Armour last November.
Curry, 38, revealed the deal on social media and called it 'the partnership of a lifetime' that will include global expansion of his Curry Brand, basketball products, a golf line, leisure clothing and the ability to sign other athletes to his brand.
'This is bigger than a show deal, bigger than a signature series,' Curry said in a video, saying Li-Ning will deliver 'sneakers that I believe in that will continue to deliver at the highest level.'
'It's ⁠amazing to see how ​he's grown his namesake ‌company as an athlete founder, knowing I have ​those same hopes and aspirations for Curry Brand,' Curry said.
Other Li-Ning athletes with their shoes include Dwyane Wade and Jimmy Butler, Curry's Golden State Warriors teammate.
Curry had been a partner with Under Armour for 13 years before the split and had worn various brands through the NBA season. — AFP