Decentralisation drives tourism growth in Oman

MUSCAT: Oman’s decentralisation approach is emerging as a key driver in reshaping the tourism landscape across the Sultanate of Oman, with governors affirming that the powers granted under the Governorates System issued by Royal Decree No 36/2022 have enabled local administrations to lead development in line with the unique economic, cultural and environmental characteristics of each governorate.
Officials say the shift has accelerated tourism-related decision-making, strengthened investment opportunities, and empowered local communities to play a more active role in shaping authentic visitor experiences, in alignment with Oman Vision 2040 goals to diversify the national economy and enhance tourism’s contribution to GDP.
Eng Masoud bin Said al Hashmi, Governor of Al Batinah South, said decentralisation has transformed the relationship between citizens and development, positioning local communities as active contributors rather than passive recipients of tourism initiatives.
He noted that Al Batinah South has become a practical example of how delegated authority can unlock local potential, allowing the wilayats to adopt development decisions that reflect their environmental and cultural identities.
According to Al Hashmi, this approach has encouraged community-led tourism initiatives rooted in local knowledge and traditions, expanding offerings beyond conventional attractions to include cultural experiences, handicrafts, and heritage-based activities that showcase Oman’s social identity. He added that community tourism has also created new economic opportunities for families and entrepreneurs, particularly youth, through tourism products linked to local traditions and lifestyles while ensuring cultural and environmental sustainability.
Meanwhile, Tahir bin Mabkhout al Junaibi, Governor of Al Dhahirah, stressed that modern tourism development is no longer defined solely by natural or historical assets, but increasingly by the quality and innovation of visitor experiences.
He said the governorate is working on integrated tourism experiences combining heritage, nature, cultural activities, and local products into interactive visitor journeys that reflect the region’s identity.
He highlighted the Al Dhahirah Tourism Festival as a key annual platform stimulating economic activity and promoting the governorate through cultural and entertainment events attracting visitors from within and outside Oman. He also referred to scenic viewpoint projects, the redevelopment of Harat Al Raml as a heritage tourism destination, and plans to transform Ibri Public Park into a comprehensive family leisure space.
Dr Yahya bin Badr al Maawali, Governor of Al Sharqiyah South, said decentralisation has improved institutional coordination and reduced procedural timelines for investment approvals and project implementation. He noted that the governorate is leveraging its marine, environmental and cultural assets to develop diverse tourism offerings, including eco-tourism, adventure tourism, marine tourism and heritage tourism. He added that stronger partnerships between government entities, the private sector, and local communities have created a more integrated development model focused on sustainability and resource optimisation.
In Al Dakhiliyah Governorate, Shaikh Mahmoud bin Rashid al Saadi, who is overseeing the duties of the governor, said decentralisation has enhanced project management and accelerated implementation.