Netflix to launch Gerwig's 'Narnia' in theatres

Netflix said it will release filmmaker Greta Gerwig’s Narnia: The Magician’s Nephew in theatres next year, marking a notable shift in its distribution strategy. The film will play exclusively in cinemas for more than 45 days before arriving on the platform, a first for the streaming service.
Written and directed by Gerwig, the movie adapts C S Lewis’ 1955 novel, which explores the origins of Narnia. It is scheduled to debut in theatres on February 12 before streaming on April 2, creating a clear theatrical window between releases.
The move departs from Netflix’s usual model of prioritising streaming releases, with only limited theatrical runs typically reserved for awards consideration. Films must screen in cinemas to qualify for the Academy Awards, making the decision strategically significant.
Netflix said the shift reflects the story’s broad, cross-generational appeal, positioning it as an event film. Theatre owners welcomed the move, arguing audiences would benefit from experiencing the film on the big screen first.

The company has recently shown greater openness to theatrical releases. It previously brought a sing-along version of its animated title KPop Demon Hunters to cinemas, while co-CEO Ted Sarandos has indicated continued support for traditional release windows in select cases.
Narnia was initially planned for a limited IMAX run over Thanksgiving, but the wider rollout expands its reach significantly. Gerwig said she looks forward to audiences seeing the film in both theatres and on Netflix.
Adam Aron, CEO of AMC Entertainment, said the chain would fully support the release, signaling strong backing from major exhibitors as Netflix tests a more traditional distribution approach.
Analysts say the decision could influence how other streaming platforms approach big-budget franchises, particularly those with established literary audiences. A longer theatrical window may also boost box office revenues while preserving streaming momentum, suggesting a hybrid model that balances cinematic experience with digital reach could become more common going forwards. The release will be closely watched across the global film industry in 2027. — Reuters