Winter surge lifts tourism revenues

MUSCAT: Oman’s winter tourism season (October–April) is delivering strong gains, underscoring the Sultanate of Oman’s rising appeal as a regional and international destination. Higher visitor inflows and improved occupancy rates have translated into robust revenue growth across the hospitality sector.
The Ministry of Heritage and Tourism reported that revenues of 3- to 5-star hotels rose 22.2 per cent in 2025 to RO 297.3 million, with visitors in this category exceeding 2.37 million. Total hotel guests reached 4.6 million, up 4.6 per cent. Domestic tourism remained a core driver, with 13.6 million local visits recorded in 2024.
Hotel supply expanded sharply. Establishments increased to 1,368 in 2025 from 1,022 a year earlier, while rooms rose to 38,390, up 8.7 per cent. The Ministry issued 383 preliminary approvals for new projects, with 114 currently under construction for delivery in 2026–2027. Investments in integrated tourism complexes exceeded RO 11.5 billion.
In Al Wusta Governorate, Saeed bin Masoud al Hanzali, Operations Manager at Crowne Plaza Duqm, said occupancy and average room rates improved on stronger demand from local, GCC and European markets, supported by business activity in Al Duqm.
At The Chedi Muscat, Fahad bin Mohammed al Hussaini, Director of Sales and Government Relations, said occupancy exceeded 85 per cent, driven by international campaigns and participation in global exhibitions. Growth was notable from European, Russian and Chinese markets.
In Musandam Governorate, Tariq bin Ali al Sahlani, General Manager of Atana Hotels and Resorts, reported a 7 per cent rise in occupancy year-on-year, with weekend levels reaching up to 93 per cent. RevPAR increased 8 per cent, supported by demand for longer stays and bundled tourism packages.
Maher Bahsoon, General Manager of Crowne Plaza Salalah Resort, cited higher early bookings and expanded charter flights from European and CIS markets. Amer bin Abdullah al Zadjali, CEO of Al Sawadi Beach Resort, said occupancy reached 75 per cent in November and December, with regional and international tourists accounting for 60 per cent of winter arrivals.
Collectively, the indicators point to sustained momentum, reinforced by promotion, air connectivity and product diversification. — ONA